HDB Directory
Singapore’s PropertyGuru Launches The Most Comprehensive Housing Development Board Search Database.
Aug 26th 2009 - .PropertyGuru, (www.propertyguru.com.sg), Singapore's largest real
estate website, with over 1 million visitors viewing 15.5 million pages
per month, has launched its brand new Housing Development Board (HDB)
directory
With 80% of Singaporeans living in government housing, this new section will make it a lot easier for anyone who wants to purchase or rent a HDB flat. This directory (http://www.propertyguru.com.sg/hdb) is the first of its kind and will offer the masses in Singapore a ‘one-stop-shop’ section for all HDB related information; from general articles and guides to specific HDB estates, photos and maps as well as all the latest listings for rentals and sales.
Users who visit http://www.propertyguru.com.sg/hdb will be able to read the latest HDB related news and information, view the latest transaction analysis, find out information on popular HDB estates, locate property agents who specialize in a particular estate for ease of property search and find flats easily for rent or sale. Users can also ask questions on the website and have them answered by HDB specialists.
Also important for users who are looking for a HDB property is to find out what the nearby amenities are like schools, shopping centers, supermarkets, eateries and public transportation. With PropertyGuru’s new HDB directory, users can easily find that information with a few clicks on the website.
“"PropertyGuru continues to invest heavily in developing new and useful services for our users. Our new HDB Directory is the latest example of this, and it recognizes the importance of HDB property search for a large percentage of our 920,000 home-hunters. The new section also helps real estate agents specializing in specific HDB estates to promote themselves more effectively," said Steve Melhuish, Director, PropertyGuru.
-ENDS-
About PropertyGuru:
www.PropertyGuru.com.sg is Singapore’s leading property and home site and the brainchild of PropertyGuru International (Malaysia) Sdn. Bhd., a local firm established in 2006.
www.PropertyGuru.com.sg provides real time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and largest online property database in Singapore. It works closely with prominent real estate developers in Singapore and overseas, over 7,500 housing agents, and home-related firms.
The site is used by over 1 million consumers who view 15.5 million pages and generate 100,000 leads for advertisers every month (sources: Alexa.com, Hitwise and www.PropertyGuru.com.sg). PropertyGuru's user base has consistently grown by 20% per month since its launch. These users are ‘mass affluent’ and comprise 53% earning over $100k, 13% over $250k pa; 35% expatriates; 85% live in Singapore, 15% overseas (foreigners and Singapore expats); 32% own 2 or more properties (source: survey conducted by Aktiv Digital with 800 respondents).
www.PropertyGuru.com.sg is committed to innovation and regularly launches new services, features and content to improve usability and customer service. Today, consumers do not just get access to the largest online property database but also receive automatic property alerts, monthly newsletters, free expert mortgage advice, real estate market news, home and lifestyle feature articles, pricing trends, home and personal finance products, new property launch updates, property videos, virtual tours, condo directories, HDB guides and online consumer property question and answer services.
To support its growth, PropertyGuru invests heavily in marketing. This includes outdoor campaigns (buses, taxis, MRT stations and flyer campaigns), print advertising and PR (Financial Times, The Edge, Today, Straits Times & The Sunday Times, Marketing Magazine, Media and Expat Living) as well as on the radio (93.8 Live) and online. It also has exclusive partnerships with eBay and Yellow Pages, powering the property section of these websites and widening the reach for PropertyGuru’s advertisers.
The site won the CNBC International Property Awards for “best property portal Singapore” in 2008 and 2009. Recent advertisers include Standard Chartered, ICI-Dulux, HSBC, IKEA, OCBC, GE Money, Professional Investment Advisory Services, Far East Organization, Lian Beng Group, Mulpha, CBRE and Knight Frank.
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