Singapore, 3rd September 2009.
Lloyds TSB, one of the world’s largest banks has tied-up with PropertyGuru, Singapore’s leading property site, to launch a new campaign aimed at promoting its international and domestic mortgage services.
The initiative is targeted at consumers who are looking to purchase or to refinance overseas and Singapore property. The one month campaign, starting in September, will incorporate eye-catching animated banners on the PropertyGuru website and direct marketing to PropertyGuru’s 50,000 opted-in consumer member database. Approximately 65% of PropertyGuru’s 1.1 million monthly users are looking to purchase property, and an estimated 20% own 2 or more properties in Singapore and overseas – a strong match with Lloyds TSB’s campaign target audience.
Features of Lloyds TSB’s home loans include:
• Mortgages offered in 11 different countries including Great Britain, Spain, France, Portugal, New Zealand, Dubai, Hong Kong, Singapore and selected locations in the USA, Canada and Australia
• Financing available for owner occupation for Hong Kong & Singapore properties
• Available in 10 major currencies including Sterling, Euro and US dollars
• Free decision in principle
• Currency switching options available
Quote by Lloyds TSB
“When it comes to buying properties in another country, choosing the right mortgage can be just as difficult and as crucial a choice as selecting the property itself,” said Lloyds TSB Chief Representative Barry Lea. “There are many individuals based in the region who would benefit from locally-based advice in this field and we are pleased to be working with Property Guru to extend our reach. We have been in this market for over 20 years and have prospered through various market cycles. Under IMS, the associated credit, legal and valuation processes will all be handled under one roof, without requiring customers to travel out of their base. It greatly simplifies the process of owning an overseas property.”
Quote by PropertyGuru
“We’re happy to be executing this campaign with Lloyds TSB. Given our position as Singapore’s leading property media, PropertyGuru provides a highly targeted platform to reach new and existing home-owners requiring domestic and international mortgages,” said Steve Melhuish, Co-founder and Director of PropertyGuru.
-ENDS-
For more information, please contact:
Gary (+65 62385971) or email gary@propertyguru.com.sg
About PropertyGuru:
www.PropertyGuru.com.sg is Singapore’s leading property and home site and the brainchild of PropertyGuru International (Malaysia) Sdn. Bhd., a local firm established in 2006. The site won the CNBC International Property Awards for “best property portal Asia Pacific” in 2009 as well as “best property portal Singapore” in 2008 and 2009.
www.PropertyGuru.com.sg provides real time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and largest online property database in Singapore. It works closely with prominent real estate developers in Singapore and overseas, over 8,500 housing agents, and home-related firms.
The site is used by over 1 million consumers who view 15.5 million pages and generate over 100,000 leads for advertisers every month (sources: Alexa.com, Hitwise and www.PropertyGuru.com.sg). PropertyGuru's user base has consistently grown by 15% per month since its launch. These users are ‘mass affluent’ and comprise 53% earning over $100k, 13% over $250k pa; 35% expatriates; 85% live in Singapore, 15% overseas (foreigners and Singapore expats); 32% own 2 or more properties (source: survey conducted by Aktiv Digital with 800 respondents).
www.PropertyGuru.com.sg is committed to innovation and regularly launches new
services, features and content to improve usability and customer service. Today, consumers do not just get access to the largest online property database but also receive automatic property alerts, monthly newsletters, free expert mortgage advice, real estate market news, home and lifestyle feature articles, pricing trends, home and personal finance products, new property launch updates, property videos, virtual tours, condo directories, HDB guides and online consumer property question and answer services.
To support its growth, PropertyGuru invests heavily in marketing. This includes outdoor campaigns (buses, taxis, MRT stations and flyer campaigns), print advertising and PR (Financial Times, The Edge, Today, Straits Times & The Sunday Times, Marketing Magazine, Media and Expat Living) as well as on the radio (93.8 Live) and online. It also has exclusive partnerships with eBay and Yellow Pages, powering the property section of these websites and widening the reach for PropertyGuru’s advertisers.
Recent advertisers include Lloyds TSB, ICI-Dulux, HSBC, IKEA, Standard Chartered, OCBC, GE Money, Professional Investment Advisory Services, Jardine Lloyd Thompson, Far East Organization, Lian Beng Group, Mulpha, CBRE, Drew & Napier and Knight Frank.
About Lloyds TSB:
As part of the Lloyds Banking Group, one of Britain’s oldest and largest banking groups, Lloyds TSB has a well-established history of assisting customers in managing their financial needs. They provide a wide range of banking and financial services to personal and corporate customers both in and outside the UK.
In Asia, their services include a market leading International Mortgage Service, whereby they provide mortgages for purchase or refinancing of residential property overseas. The service provides the widest jurisdictional coverage in the marketplace, including Great Britain, France, Spain, Portugal, Dubai, New Zealand, Hong Kong, Singapore and selected locations in the USA, Canada and Australia. In 2008, our International Mortgage Service won two, top industry awards for ‘Best Overseas Mortgage Lender,’ from Your Mortgage Magazine (for the second year running) and ‘Best International Mortgage Provider,’ from Investment International Magazine.
We also provide a range of multi-currency deposit accounts from our branches in Asia covering most major foreign currencies including US dollars, Sterling, Euro, Australian and New Zealand dollars.
For more information, please visit: www.lloydstsb.com.sg