AllProperty Media launches new strategic partnership with MIEA
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Both parties ink new deal ahead of major property convention in KL
Malaysia, 28 February, 2011 — PropertyGuru International (Malaysia) Sdn. Bhd., the company behind www.HomeGuru.com.my, Malaysia's latest property portal, has partnered the Malaysian Institute of Estate Agents (MIEA) in the upcoming Malaysian Annual Real Estate Convention (MAREC), which will be held in Kuala Lumpur on 5 and 6 March, 2011. Launched barely a month ago, HomeGuru.com.my already offers more than 55,000 property listings from 3,500 agents and is part of PropertyGuru Pte. Ltd., Asia’s Leading Property Portal Network which has a presence and partnerships in seven countries in the region.
As Official Property Portal of the event, HomeGuru.com.my will be promoting MAREC online and selling exclusive bundled deals of MAREC 2011 and 6 Month HomeGuru Premium Accounts at a promotional rate of $488. HomeGuru.com.my will also have a booth at MAREC 2011 to showcase its newly launched website and advertising options to Agents and Negotiators. Steven Tan, HomeGuru.com.my’s Country Manager will also address the audience in a one-hour speaking slot at the Negotiator’s Programme during the event.
This new deal will raise the profiles of both PropertyGuru Group and MIEA in the Malaysian property industry and will see both companies working closely in possible future partnerships.
Malaysia, 28 February, 2011 — PropertyGuru International (Malaysia) Sdn. Bhd., the company behind www.HomeGuru.com.my, Malaysia's latest property portal, has partnered the Malaysian Institute of Estate Agents (MIEA) in the upcoming Malaysian Annual Real Estate Convention (MAREC), which will be held in Kuala Lumpur on 5 and 6 March, 2011. Launched barely a month ago, HomeGuru.com.my already offers more than 55,000 property listings from 3,500 agents and is part of PropertyGuru Pte. Ltd., Asia’s Leading Property Portal Network which has a presence and partnerships in seven countries in the region.
As Official Property Portal of the event, HomeGuru.com.my will be promoting MAREC online and selling exclusive bundled deals of MAREC 2011 and 6 Month HomeGuru Premium Accounts at a promotional rate of $488. HomeGuru.com.my will also have a booth at MAREC 2011 to showcase its newly launched website and advertising options to Agents and Negotiators. Steven Tan, HomeGuru.com.my’s Country Manager will also address the audience in a one-hour speaking slot at the Negotiator’s Programme during the event.
This new deal will raise the profiles of both PropertyGuru Group and MIEA in the Malaysian property industry and will see both companies working closely in possible future partnerships.
When asked for his thoughts on the partnership, Steve Melhuish, CEO & Co-Founder of PropertyGuru International (Malaysia) Sdn. Bhd. remarked, “We are delighted to be selected as MIEA's official partner and are excited about developing a long term relationship with the Association. This partnership reinforces our commitment to supporting Malaysia's real estate industry and agents.”
Julie Wong, President of MIEA, said, “Each of us has to be tech savvy. With impending globalisation and liberalisation and the advancement of technology, one can indeed be more successful in creating niche businesses, be more knowledgeable and increase his network through global exposure, to meet specific needs.”
“With HomeGuru, we at MIEA hope that more leads will be generated for members and it will be a convenient and easy tool for them. We also want to showcase the excellent properties that we have and the image of our beautiful country.”
MAREC 2011 is designed to teach attendees how to be more professional in serving clients, achieve strategic goals, create better working environments, respond to the fast changing conditions in the property market, and provide essential support to businesses.
MAREC 2011 – Malaysian Annual Real Estate Convention 2011 will be held from 5 to 6 March 2011 at Sime Darby Convention Centre, Bukit Kiara, Kuala Lumpur. The convention will be open from 8am to 9pm on 5 March and 8am to 5:30pm on 6 March. To find out more about the exclusive promotions by HomeGuru.com.my, visit www.homeguru.com.my/marec2011. For more details on the convention, its topics and speakers, visit www.miea.com.my.
Julie Wong, President of MIEA, said, “Each of us has to be tech savvy. With impending globalisation and liberalisation and the advancement of technology, one can indeed be more successful in creating niche businesses, be more knowledgeable and increase his network through global exposure, to meet specific needs.”
“With HomeGuru, we at MIEA hope that more leads will be generated for members and it will be a convenient and easy tool for them. We also want to showcase the excellent properties that we have and the image of our beautiful country.”
MAREC 2011 is designed to teach attendees how to be more professional in serving clients, achieve strategic goals, create better working environments, respond to the fast changing conditions in the property market, and provide essential support to businesses.
MAREC 2011 – Malaysian Annual Real Estate Convention 2011 will be held from 5 to 6 March 2011 at Sime Darby Convention Centre, Bukit Kiara, Kuala Lumpur. The convention will be open from 8am to 9pm on 5 March and 8am to 5:30pm on 6 March. To find out more about the exclusive promotions by HomeGuru.com.my, visit www.homeguru.com.my/marec2011. For more details on the convention, its topics and speakers, visit www.miea.com.my.
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Media Contact:
PropertyGuru International (Malaysia) Sdn. Bhd.
Ms. Winnie Khoo, Chief Marketing Officer
Tel: +65 6238 5971
Email: winnie@propertyguru.com.sg
Malaysian Institute of Estate Agents (MIEA)
Ms Julie Wong, President of MIEA
Tel: +603 - 7960 2577
About PropertyGuru International (Malaysia) Sdn. Bhd.:
PropertyGuru International (Malaysia) Sdn. Bhd. is a Singapore firm founded in 2006 by two successful entrepreneurs and is best known for running www.PropertyGuru.com.sg, Singapore’s leading property site (sources: Hitwise, Alexa and Google). It also runs www.CommercialGuru.com.sg; Singapore’s only dedicated commercial and industrial property portal, as well as www.LoanGuru.com.sg, an online mortgage brokerage with access to over 300 mortgage deals from 22 major local and international banks.
In 2010, PropertyGuru Group recorded a 70 percent increase in users to PropertyGuru.com.sg, clinched some major advertising clients and secured partnerships with major online websites and overseas property portals. That same year, the company won the Singapore IT Federation (SITF) award for “Best E-Enterprise Company 2010”, as well as the Singapore Venture Capital & Private Equity Association (SVCA) award for “Best Performing VC Backed Company 2010”. It was also voted “Top Digital Media of the Year 2010” by Marketing.
For 2011, the company has set its sights on expanding into neighbouring countries. It has entered into a joint venture with Redberry, one of Malaysia’s top media companies, to accelerate its expansion into Malaysia and launched HomeGuru.com.my, a website to help users find available properties for sale and rent in Malaysia. It has also acquired FullHouse Media Sdn Bhd, owners of leading North Malaysian property portal, FullHouse.com.my and Rumah.com, Indonesia's top property website, with over 500,000 visitors viewing eight million impressions every month.
Our Businesses:
www.PropertyGuru.com.sg is used by over 1.9 million consumers who view 27 million pages, generating over 150,000 leads for advertisers every month, with the user base having tripled in the last 12 months. The site provides real-time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and the largest online property database in Singapore and works closely with prominent real estate developers, housing agents and home-related firms in Singapore and overseas.
PropertyGuru International (Malaysia) Sdn. Bhd.
Ms. Winnie Khoo, Chief Marketing Officer
Tel: +65 6238 5971
Email: winnie@propertyguru.com.sg
Malaysian Institute of Estate Agents (MIEA)
Ms Julie Wong, President of MIEA
Tel: +603 - 7960 2577
About PropertyGuru International (Malaysia) Sdn. Bhd.:
PropertyGuru International (Malaysia) Sdn. Bhd. is a Singapore firm founded in 2006 by two successful entrepreneurs and is best known for running www.PropertyGuru.com.sg, Singapore’s leading property site (sources: Hitwise, Alexa and Google). It also runs www.CommercialGuru.com.sg; Singapore’s only dedicated commercial and industrial property portal, as well as www.LoanGuru.com.sg, an online mortgage brokerage with access to over 300 mortgage deals from 22 major local and international banks.
In 2010, PropertyGuru Group recorded a 70 percent increase in users to PropertyGuru.com.sg, clinched some major advertising clients and secured partnerships with major online websites and overseas property portals. That same year, the company won the Singapore IT Federation (SITF) award for “Best E-Enterprise Company 2010”, as well as the Singapore Venture Capital & Private Equity Association (SVCA) award for “Best Performing VC Backed Company 2010”. It was also voted “Top Digital Media of the Year 2010” by Marketing.
For 2011, the company has set its sights on expanding into neighbouring countries. It has entered into a joint venture with Redberry, one of Malaysia’s top media companies, to accelerate its expansion into Malaysia and launched HomeGuru.com.my, a website to help users find available properties for sale and rent in Malaysia. It has also acquired FullHouse Media Sdn Bhd, owners of leading North Malaysian property portal, FullHouse.com.my and Rumah.com, Indonesia's top property website, with over 500,000 visitors viewing eight million impressions every month.
Our Businesses:
www.PropertyGuru.com.sg is used by over 1.9 million consumers who view 27 million pages, generating over 150,000 leads for advertisers every month, with the user base having tripled in the last 12 months. The site provides real-time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and the largest online property database in Singapore and works closely with prominent real estate developers, housing agents and home-related firms in Singapore and overseas.
www.CommercialGuru.com.sg was launched in August 2010 and is used by 100,000 business users browsing 1 million pages and generating over 50,000 leads for advertisers every month. It is Singapore’s only independent, dedicated commercial and industrial property portal.
www.LoanGuru.com.sg was launched in January 2010 as an independent online mortgage brokerage providing real-time access to over 300 mortgage packages from 22 major local and international banks. It generates over 500 loan leads per month.
www.HomeGuru.com.my is a Malaysian property portal set up as part of a joint venture between PropertyGuru Pte. Ltd. and Malaysia’s RedBerry. It provides consumers a platform to identify available properties for purchase, sale, rental or investment and a direct channel to search for and contact agents. Designed with the end-user in mind, it features real-time access to multi-media rich content, covering property and home-related products, services, news, advice, guides, tools and a rapidly growing online property database in Malaysia. It works closely with prominent real estate developers, housing agents and home-related firms in Malaysia and overseas.
www.FullHouse.com.my was established in 2005 to allow all Malaysians to efficiently and conveniently search for properties on the Internet. It has grown in popularity, attracting over 100,000 visitors every month to become one of Malaysia’s top property portals. With hundreds of housing projects and more than 80,000 property listings to date, Fullhouse.com.my is the preferred online marketing channel for major real estate players. It constantly explores ways to serve customers through innovative and effective strategies. The company’s objective is to enhance the experience of finding a new home and leading the industry into a new era of real estate marketing.
www.Rumah.com was founded in 2007 and is Indonesia's top property website with over 500,000 visitors viewing eight million impressions every month. Over 700 new property listings are added every day and the website has a database of 11,000 opted-in members. Rumah.com is an online media campaign that provides the ideal search experience for all types of property: residential, commercial and industrial. Rumah.com allows sellers and renters to place on its site property advertisements which can be easily viewed by prospective buyers, who can search for property based on location and / or price.
For recent news, please visit www.propertyguru.com.sg/customer-service/press-releases. For more information, visit www.PropertyGuru.com.sg, www.CommercialGuru.com.sg, www.LoanGuru.com.sg, www.HomeGuru.com.my, www.FullHouse.com.my or www.Rumah.com.
www.LoanGuru.com.sg was launched in January 2010 as an independent online mortgage brokerage providing real-time access to over 300 mortgage packages from 22 major local and international banks. It generates over 500 loan leads per month.
www.HomeGuru.com.my is a Malaysian property portal set up as part of a joint venture between PropertyGuru Pte. Ltd. and Malaysia’s RedBerry. It provides consumers a platform to identify available properties for purchase, sale, rental or investment and a direct channel to search for and contact agents. Designed with the end-user in mind, it features real-time access to multi-media rich content, covering property and home-related products, services, news, advice, guides, tools and a rapidly growing online property database in Malaysia. It works closely with prominent real estate developers, housing agents and home-related firms in Malaysia and overseas.
www.FullHouse.com.my was established in 2005 to allow all Malaysians to efficiently and conveniently search for properties on the Internet. It has grown in popularity, attracting over 100,000 visitors every month to become one of Malaysia’s top property portals. With hundreds of housing projects and more than 80,000 property listings to date, Fullhouse.com.my is the preferred online marketing channel for major real estate players. It constantly explores ways to serve customers through innovative and effective strategies. The company’s objective is to enhance the experience of finding a new home and leading the industry into a new era of real estate marketing.
www.Rumah.com was founded in 2007 and is Indonesia's top property website with over 500,000 visitors viewing eight million impressions every month. Over 700 new property listings are added every day and the website has a database of 11,000 opted-in members. Rumah.com is an online media campaign that provides the ideal search experience for all types of property: residential, commercial and industrial. Rumah.com allows sellers and renters to place on its site property advertisements which can be easily viewed by prospective buyers, who can search for property based on location and / or price.
For recent news, please visit www.propertyguru.com.sg/customer-service/press-releases. For more information, visit www.PropertyGuru.com.sg, www.CommercialGuru.com.sg, www.LoanGuru.com.sg, www.HomeGuru.com.my, www.FullHouse.com.my or www.Rumah.com.
About MIEA
The Malaysian Institute of Estate Agents (MIEA) is the recognized body representing all Registered Estate Agents in the country. MIEA has come a long way since the pioneering days in 1970s. A small, dedicated group of estate agents met regularly to eventually form the Malaysian Association of Real Estate Agents (MAREA), the predecessor of MIEA, in 1974.
Mr Paul Lee became its Protem President and when it was officially registered on April 14, 1977, P.P. Ernest Cheong became the inaugural president of MIEA.
In 1977, MAREA was registered after their first constitution was approved by the Registrar of Societies. The then Minister of Housing and Local Government, Y B Tan Sri Ong Kee Hui, gave us his blessings and support for the formation of the Association of Estate Agents, solely to be a body responsible for the actions of Real Estate Agents in Malaysia. With the coming into force of the Valuers, Appraisers and Estate Agents Amendment Act on the 6th of December 1984, and the active property market and development trends, the Association decided to change the image from that of a trade association to a professional institute. The name "Malaysian Association of Real Estate Agents" (MAREA) was then changed to the "Malaysian Institute of Estate Agents" (MIEA) on May 3, 1989. The institute’s official new name was to bring it more in line as a professional body, interested in maintaining the standards of the profession so that it would no longer be treated any less than other professions. The Association started with only 37 Founder Members. One year later, the membership stood at 63 members. In 1984, the council went on a membership drive to recruit members from Perak, Kuantan, Johor, Seremban and throughout Selangor and the Federal Territory and membership rose to 163 by the end of 1984. The largest recruitment of members happened in 1994 which saw MIEA increase its membership from 369 members to 632 members under the leadership of Puan Khatijah Abdullah. With the increasing number of members, MIEA followed by opening branches in Penang, Perak, Johor, Sabah, Sarawak, Malacca & Negeri Sembilan.
Along with expansion within Malaysia, MIEA realised that to prosper in today's globalized world, they needed to form alliances with international real estate associations. Bilateral Co-operation agreement between MIEA and the National Association of Realtors (N.A.R) of the United States of America was signed. Also, an inaugural meeting was held with the President of real estate associations of Philippines, Singapore and Thailand to explore the concept of forging an alliance among real estate associations within the ASEAN region. In 1995 a bilateral agreement was signed with the Real Estate Institute of Western Australia (REIWA), Association of Singapore Realtors and Real Estate Institute of New Zealand (REINZ). MIEA has grown from strength to strength and is ready to meet the new challenges ahead. The official opening of the new MIEA premise is indeed a poignant & dignifying moment in the history of the institute and an achievement of its membership. We can now proudly attest that we are indeed equals among the other professional associations.
The Malaysian Institute of Estate Agents (MIEA) is the recognized body representing all Registered Estate Agents in the country. MIEA has come a long way since the pioneering days in 1970s. A small, dedicated group of estate agents met regularly to eventually form the Malaysian Association of Real Estate Agents (MAREA), the predecessor of MIEA, in 1974.
Mr Paul Lee became its Protem President and when it was officially registered on April 14, 1977, P.P. Ernest Cheong became the inaugural president of MIEA.
In 1977, MAREA was registered after their first constitution was approved by the Registrar of Societies. The then Minister of Housing and Local Government, Y B Tan Sri Ong Kee Hui, gave us his blessings and support for the formation of the Association of Estate Agents, solely to be a body responsible for the actions of Real Estate Agents in Malaysia. With the coming into force of the Valuers, Appraisers and Estate Agents Amendment Act on the 6th of December 1984, and the active property market and development trends, the Association decided to change the image from that of a trade association to a professional institute. The name "Malaysian Association of Real Estate Agents" (MAREA) was then changed to the "Malaysian Institute of Estate Agents" (MIEA) on May 3, 1989. The institute’s official new name was to bring it more in line as a professional body, interested in maintaining the standards of the profession so that it would no longer be treated any less than other professions. The Association started with only 37 Founder Members. One year later, the membership stood at 63 members. In 1984, the council went on a membership drive to recruit members from Perak, Kuantan, Johor, Seremban and throughout Selangor and the Federal Territory and membership rose to 163 by the end of 1984. The largest recruitment of members happened in 1994 which saw MIEA increase its membership from 369 members to 632 members under the leadership of Puan Khatijah Abdullah. With the increasing number of members, MIEA followed by opening branches in Penang, Perak, Johor, Sabah, Sarawak, Malacca & Negeri Sembilan.
Along with expansion within Malaysia, MIEA realised that to prosper in today's globalized world, they needed to form alliances with international real estate associations. Bilateral Co-operation agreement between MIEA and the National Association of Realtors (N.A.R) of the United States of America was signed. Also, an inaugural meeting was held with the President of real estate associations of Philippines, Singapore and Thailand to explore the concept of forging an alliance among real estate associations within the ASEAN region. In 1995 a bilateral agreement was signed with the Real Estate Institute of Western Australia (REIWA), Association of Singapore Realtors and Real Estate Institute of New Zealand (REINZ). MIEA has grown from strength to strength and is ready to meet the new challenges ahead. The official opening of the new MIEA premise is indeed a poignant & dignifying moment in the history of the institute and an achievement of its membership. We can now proudly attest that we are indeed equals among the other professional associations.