Singapore, 17 November, 2015 – PropertyGuru Group, Asia’s leading online property portal group, has appointed Ruder Finn as its retainer public relations agency for PropertyGuru Singapore. After a competitive pitch, Ruder Finn was chosen because of the agency’s experience in working with young tech businesses as well as in corporate PR in the region. Ruder Finn also has an extensive Southeast Asia regional network and media relations track record. Ruder Finn will provide public relations counsel and media communications strategy and support focusing on Singapore and Singapore-based regional media.
PropertyGuru Group was founded by Steve Melhuish in 2006 to help simplify the property search process in Singapore and the region, and to provide first time home buyers, upgraders and renters solutions to make better property decisions faster. PropertyGuru became the first property portal to integrate its website with social media platforms and launched Singapore’s first property-related online and print publication. PropertyGuru is currently the market leader in 3 out of the 4 markets that it operates in - Singapore, Thailand and Indonesia - by web traffic engagement share*.
"We are confident in the choice of Ruder Finn as our communications partner in this exciting year for PropertyGuru Singapore," Bjorn Sprengers, Chief Marketing Officer of PropertyGuru, said. "The main focus is to take our media engagements beyond the announcement of new features and innovative tools. We have great content and insights about property, such as our twice-yearly Property Market Outlook that is valuable to a broad range of audiences. Ruder Finn was able to understand that value and has a shared vision with us in terms of unlocking its full potential."
Yu Poh Leng, Senior Vice President, General Manager, Ruder Finn Asia, said: "We are honoured to partner with PropertyGuru, and to have this opportunity to together shape the communication outreach for Asia’s leading property portal. Our expertise in corporate communication, social media and the local media environment put us in a unique position to help introduce PropertyGuru’s mission, values and industry leadership to their key audiences in Singapore."
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About Ruder Finn Asia
Founded in 1989, Ruder Finn Asia is the Asia-Pacific subsidiary of New York-based Ruder Finn (www.ruderfinn.com), the leading independent global public relations consulting firm. Growing at an average of 25 percent every year since 2000, Ruder Finn Asia today employs close to 300 consultants in Asia-Pacific and has offices in Beijing, Shanghai, Guangzhou, Hong Kong,
Singapore, Mumbai, New Delhi and Bangalore. The firm is represented across all other regional markets through a network of high quality affiliates. Ruder Finn Asia’s business centres on four strategic pillars: Corporate & Public Trust, Global Connectivity, Health & Wellness and Life+Style. The firm offers expertise in reputation management, digital and social marketing strategy, crisis communication, employee engagement, design and executive skills training. Ruder Finn has dedicated teams for digital strategy, CSR, arts, culture and activation, providing insights and counsel into market trends, including annual research reports including the China Luxury Forecast, Physicians Digital Outlook Survey and other publications. Delivering award winning innovative, strategic public relations campaigns, Ruder Finn Asia’s key clients
include Emirates, Jumeirah, Cartier, Volkswagen Group, Sanofi, Daiichi Sankyo, L’Oréal, Omron, Hermès, GSK, Cotton Inc, Bang & Olufsen, Michelin and leading brands from the Kering, LVMH and Richemont Groups.
About PropertyGuru Group
PropertyGuru Group is Asia’s leading online property portal group used by more than 11 million property buyers, viewing over 104 million property pages and generating over 500,000 enquiries for real estate developer and agent advertisers – every month – across Singapore, Malaysia, Indonesia and Thailand. The Group has developed and launched 15 mobile applications in four countries and three languages. At present, the Group recorded more than 2.5 million downloaded mobile apps, resulting in a slew of three MOBEX awards sweep. Headquartered in Singapore, PropertyGuru was founded in 2006 by two entrepreneurs with a vision to simplify the property search process and help buyers, sellers and investors make better property decisions faster. Taking advantage of Asia’s growing affluence, property demand and online explosion, the
company is market leader in Singapore, Thailand and Indonesia. The Group received S$175million investment - the largest in the technology sector in Southeast Asia this year - to support its innovation, marketing and further expansion in the region.
PropertyGuru was also the first to integrate its website with social media, first to launch Singapore’s only dedicated property newspaper – read by more than 100,000 readers island-wide every month – and it has also developed a property events platform, with approximately 20 shows held annually across four countries, addressing 20,000 potential property buyers on the ground.
PropertyGuru offices in the region include:
PropertyGuru.com.sg in Singapore
PropertyGuru.com.my in Malaysia
DDProperty.com in Thailand
Rumah.com in Indonesia