Asia's leading property portal group launches in Malaysia
Plans to establish itself as Malaysia's leading real estate site
Kuala Lumpur, 8 March, 2011 — The true property Guru is in the house, or more accurately, in the country with the launch of property portal HomeGuru (www.HomeGuru.com.my) in Malaysia.
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The portal went
‘live’ on January 26, 2011 and has achieved over 55,000 property
listings with a registered base of 5,000 agents, with its page views
soaring to over 1 million since then.
The company’s “True Guru”
online viral campaign starring popular Malaysian celebrities Jack Lim
and Gan Mei Yan, launched on February 14, 2011 and amassed over 44,000
page views in under three weeks.
These fast-growing figures show a
strong interest in what HomeGuru promises – targeted marketing services
and tools for real estate advertisers and agents that will help
generate more business and income at a faster pace, and to equip and
educate home/property buyers with what they need to make informed
purchase decisions quicker.
Since its soft launch, HomeGuru has
been keeping consumers constantly updated on the latest trends in the
Malaysian property market, with expert buying and renting guides, daily
market news updates and market research reports. The portal also
features opinionated blogs written by property experts and a free daily
e-news bulletin that is sent out to subscribers at 2pm every day.
This
strong focus on customer service and innovation further highlights the
innovative brand culture HomeGuru’s parent company, PropertyGuru Group
Pte Ltd, is renowned in the region for.
Listed in Marketing
Interactive’s Top 10 Digital Media for 2010, PropertyGuru Group is Asia’s
leading property portal network with a presence and partnerships in
seven countries in the region – Malaysia, Singapore, Indonesia, Hong
Kong, India, Australia and Macau – which enables it and its registered
base of agents to reach out to Malaysian and overseas buyers.
The
company has won several awards to date – “CNBC World’s Best Property
Award 2009”, “Best Property Portal Asia Pacific 2009” and “Best Property
Portal Singapore Award” in 2008 and 2009, the inaugural Singapore
Venture Capital and Private Equity Association (SVCA) award for Best
Performing Company 2010, and the Singapore Infocomm Technology
Federation (SiTF) award for Best E-Enterprise Company for 2010.
“We
are excited about our venture into the Malaysian real estate market and
it has shown great promise so far. HomeGuru has managed to overtake
several other well-known portals to currently occupy the No. 2 position
in the country’s list of top property portals, and we intend to
establish it as Malaysia’s leading real estate site soon,” said
PropertyGuru Group CEO Steve Melhuish.
“HomeGuru is committed to
supporting Malaysia’s real estate industry and agents, as well as to
assist in making property-hunting a pleasant affair for buyers and
investors in and outside of Malaysia,” he added.
Melhuish, along
with PropertyGuru Group managing director Jani Rautiainen are founders of
the company and were in town for HomeGuru’s launch at the Avanti
Italian-American Ristorante, Sunway Resort Hotel in Bandar Sunway today.
The
launch was officiated by Melhuish, Rautiainen, HomeGuru country manager
Steven Tan, Redberry COO David Ho. and Y. E. Cheong, CEO and founder of
FullHouse Media Sdn Bhd.
Also present at the event were local
actors and deejays Jack Lim, Gan Mei Yan and Hunny Madu, who starred in
the “True Guru” online viral campaign.
Redberry has signed a
joint venture partnership with PropertyGuru Group while FullHouse Media
is the owner of North Malaysia’s top property portal, Fullhouse.com.my,
which has been acquired by PropertyGuru Group to further its expansion
into Penang and the other northern states.
— END —
Ms. Winnie Khoo, Chief Marketing Officer
Tel: +65 6238 5971
Email: winnie@propertyguru.com.sg
About PropertyGuru International (Malaysia) Sdn. Bhd.:
PropertyGuru International (Malaysia) Sdn. Bhd. is a Singapore firm founded in 2006 by two successful entrepreneurs and is best known for running www.PropertyGuru.com.sg, Singapore’s leading property site (sources: Hitwise, Alexa and Google). It also runs www.CommercialGuru.com.sg; Singapore’s only dedicated commercial and industrial property portal, as well as www.LoanGuru.com.sg, an online mortgage brokerage with access to over 300 mortgage deals from 22 major local and international banks.
In 2010, PropertyGuru Group recorded a 70 percent increase in users to PropertyGuru.com.sg, clinched some major advertising clients and secured partnerships with major online websites and overseas property portals. That same year, the company won the Singapore IT Federation (SITF) award for “Best E-Enterprise Company 2010”, as well as the Singapore Venture Capital & Private Equity Association (SVCA) award for “Best Performing VC Backed Company 2010”. It was also voted “Top Digital Media of the Year 2010” by Marketing.
For 2011, the company has set its sights on expanding into neighbouring countries. It has entered into a joint venture with Redberry, one of Malaysia’s top media companies, to accelerate its expansion into Malaysia and launched HomeGuru.com.my, a website to help users find available properties for sale and rent in Malaysia. It has also acquired FullHouse Media Sdn Bhd, owners of leading North Malaysian property portal, FullHouse.com.my and Rumah.com, Indonesia's top property website, with over 500,000 visitors viewing eight million impressions every month.
Our Businesses:
www.PropertyGuru.com.sg is used by over 1.9 million consumers who view 27 million pages, generating over 150,000 leads for advertisers every month, with the user base having tripled in the last 12 months. The site provides real-time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and the largest online property database in Singapore and works closely with prominent real estate developers, housing agents and home-related firms in Singapore and overseas.
www.CommercialGuru.com.sg was launched in August 2010 and is used by 100,000 business users browsing 1 million pages and generating over 50,000 leads for advertisers every month. It is Singapore’s only independent, dedicated commercial and industrial property portal.
www.LoanGuru.com.sg was launched in January 2010 as an independent online mortgage brokerage providing real-time access to over 300 mortgage packages from 22 major local and international banks. It generates over 500 loan leads per month.
www.HomeGuru.com.my is a Malaysian property portal set up as part of a joint venture between PropertyGuru Pte. Ltd. and Malaysia’s RedBerry. It provides consumers a platform to identify available properties for purchase, sale, rental or investment and a direct channel to search for and contact agents. Designed with the end-user in mind, it features real-time access to multi-media rich content, covering property and home-related products, services, news, advice, guides, tools and a rapidly growing online property database in Malaysia. It works closely with prominent real estate developers, housing agents and home-related firms in Malaysia and overseas.
www.FullHouse.com.my was established in 2005 to allow all Malaysians to efficiently and conveniently search for properties on the Internet. It has grown in popularity, attracting over 100,000 visitors every month to become one of Malaysia’s top property portals. With hundreds of housing projects and more than 80,000 property listings to date, Fullhouse.com.my is the preferred online marketing channel for major real estate players. It constantly explores ways to serve customers through innovative and effective strategies. The company’s objective is to enhance the experience of finding a new home and leading the industry into a new era of real estate marketing.
www.Rumah.com was founded in 2007 and is Indonesia's top property website with over 500,000 visitors viewing eight million impressions every month. Over 700 new property listings are added every day and the website has a database of 11,000 opted-in members. Rumah.com is an online media campaign that provides the ideal search experience for all types of property: residential, commercial and industrial. Rumah.com allows sellers and renters to place on its site property advertisements which can be easily viewed by prospective buyers, who can search for property based on location and / or price.
For recent news, please visit www.propertyguru.com.sg/customer-service/press-releases. For more information, visit www.PropertyGuru.com.sg, www.CommercialGuru.com.sg, www.LoanGuru.com.sg, www.HomeGuru.com.my, www.FullHouse.com.my or www.Rumah.com.