Singapore, 26th Aug 2009.
Singapore’s leading property website, www.PropertyGuru.com.sg, has teamed up with the top auction providers in Singapore to launch a one-stop-shop Real Estate Auctions service (www.PropertyGuru.com.sg/auctions). The new service brings together the main real estate auctions and auction-properties into one place to make it simpler for buyers to identify bargains and plan attendance at upcoming events.
To date, leading auction houses including DTZ and Knight Frank have signed up for this service. Their auctions and auction properties will be promoted to PropertyGuru’s 1.1 million users every month, and included within monthly newsletters sent to over 50,000 registered homebuyers.
“As one of Singapore’s leading auction providers, Knight Frank is pleased to be collaborating with PropertyGuru on this new initiative to reach out to a wider network of property buyers and sellers,” said Mary Sai, Executive Director of Auction Department, Knight Frank.
Shaun Poh, Senior Director, Investment Advisory Services & Auction, DTZ also agreed, saying, “As one of Singapore’s leading auction providers, DTZ is pleased to be collaborating with PropertyGuru on this new initiative.”
Key benefits are expected to be:
"We recognize that auctions are a highly effective medium for buying property in Singapore. With our new auctions service, we plan to increase exposure and sales for the auction houses and at the same time demystify what appears to be an intimidating process for first time auction attendees,” said Steve Melhuish, Co-founder of PropertyGuru.
The auctions service is available at www.PropertyGuru.com.sg/auctions
For more information, please contact:
Gary (+65) 62 385 971 or mail gary@propertyguru.com.sg
About PropertyGuru:
www.PropertyGuru.com.sg is Singapore’s leading property and home site and the brainchild of PropertyGuru International (Malaysia) Sdn. Bhd., a local firm established in 2006. The site won the “CNBC Best Property Portal Asia Pacific Award“ 2009 and “CNBC Best Property Portal Singapore” in 2008 and 2009.
www.PropertyGuru.com.sg provides real time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and largest online property database in Singapore. It works closely with prominent real estate developers in Singapore and overseas, over 8,000 housing agents, and home-related firms.
The site is used by 1.1 million consumers who view 15.5 million pages and generate over 100,000 leads for advertisers every month (sources: Alexa.com, Hitwise and www.PropertyGuru.com.sg). PropertyGuru's user base has consistently grown by 20% per month since its launch. These users are ‘mass affluent’ and comprise 53% earning over $100k, 13% over $250k pa; 35% expatriates; 85% live in Singapore, 15% overseas (foreigners and Singapore expats); 32% own 2 or more properties (source: survey conducted by Aktiv Digital with 800 respondents).
www.PropertyGuru.com.sg is committed to innovation and regularly launches new services, features and content to improve usability and customer service. Today, consumers do not just get access to the largest online property database but also receive automatic property alerts, monthly newsletters, free expert mortgage advice, real estate market news, home and lifestyle feature articles, pricing trends, home and personal finance products, new property launch updates, property videos, virtual tours, condo directories, HDB guides and online consumer property question and answer services.
To support its growth, PropertyGuru invests heavily in marketing. This includes outdoor campaigns (buses, taxis, MRT stations and flyer campaigns), print advertising and PR (Financial Times, The Edge, Today, Straits Times & The Sunday Times, Marketing Magazine, Media and Expat Living) as well as on the radio (93.8 Live) and online. It also has exclusive partnerships with eBay and Yellow Pages, powering the property section of these websites and widening the reach for PropertyGuru’s advertisers.
Recent advertisers include Standard Chartered, ICI-Dulux, HSBC, IKEA, OCBC, GE Money, Professional Investment Advisory Services, Jardine Lloyd Thompson, Lloyds TSB, Far East Organization, Lian Beng Group, Mulpha, CBRE and Knight Frank.
About DTZ Auctions:
DTZ in Singapore offers a comprehensive range of auction services to property owners, banks, financial institutions, liquidators and judicial managers. Armed with expert knowledge and professional experience in this specialised form of marketing,
DTZ holds a number of property auction every month. The team also recently made its first venture into the Southeast Asia property auction market when it was appointed official auctioneer for Taiwan’s first-ever property auction late in 2001. Similar plans are in the pipeline to help open up the auction market in Thailand. To date, DTZ Auction has sold over S$780 million worth of properties and is constantly exceeding clients expectations. The team’s track record includes million-dollar exclusive private residential developments, shophouses and industrial properties.
DTZ Auction offers a host of activities:
For more information, please contact:
Shaun Poh, Senior Director, Investment Advisory Services & Auction, DTZ
Phone: +65 63932384
Email: Shaun_Poh@dtz.com.sg
About Knight Frank Auctions:
Knight Frank Singapore is one of the few estate firms in Singapore experienced and qualified enough to successfully organise and auction an average of more than 500 properties a year.
Through up-to-date analysis of market conditions, they provide advice on sale prices and recommend the most appropriate time to place the property on sale. In this way, their clients are able to secure optimum market pries within a minimum time frame.
Being a forerunner in auctioning has levied the profile and exposure for Knight Frank Singapore tremendously. Knight Frank Singapore's Auction team is the first and only auction house in Singapore to obtain the prestigious ISO 9002 award. The certificate scheme is conferred by Lloyd's Register Quality Assurance who recognizes outstanding companies, which have properly well designed and implemented quality systems.
For more information, please contact:
Mary Sai, Executive Director (Auction), Knight Frank
Phone: +65 62286886
Email: mary.sai@sg.knightfrank.com