SINGAPORE, 05 April 2016 – PropertyGuru Group, (“PropertyGuru” or the “Group”), Asia's leading online property portal group, continues to expand its services portfolio in the Southeast Asia region with ePropertyTrack, a real-time project sales and marketing tool that offers innovative, high-value project marketing services to real estate developers, estate agencies and property agents, across different teams and geographic locations.
Since last July, PropertyGuru and ePropertyTrack have been working together to expand the service’s offerings regionally. With ePropertyTrack’s information-sharing platform, developers and agencies can coordinate sales and marketing information with their internal teams, external and overseas marketing agents, in real-time, through a range of services. These include live updates of project reservations during launch, registration of interest management, inventory management, floorplans/ virtual tours/ photos/ video content management, promotion broadcasting and analytics. On the ground, sales agents are able to demonstrate key selling points on mobile and tablet devices to potential buyers, making the sales process speedier and more effective.
“The acquisition of ePropertyTrack last year has improved the quality, amount and timeliness of new project launch content we can deliver to consumers, even if the development takes place in another country. Developers are better able to reach buyers across borders, showcasing their properties through rich multimedia experiences on a variety of mobile devices and sell their projects faster,” CEO & co-founder of the PropertyGuru Group, Steve Melhuish, said.
“Previously, real estate developers had to carve out separate units for different teams across their various markets, to avoid conflicts when booking units. With ePropertyTrack, developers are able to adopt more efficient processes, managing all their inventories in real time and gleaning insights from up to the minute project and sales team performance. As such, developers, their internal sales teams and respective marketing agencies are now able to operate as one cohesive unit, across national borders and time zones.”
Leveraging PropertyGuru’s market-leader position, expertise and geographic reach in Southeast Asia, the integration has also helped ePropertyTrack’s expansion in the region. In February, Sansiri, one of the largest real estate developers in Thailand, together with PropertyGuru, officially launched the platform “ePropertyTrack for Sansiri,” for the first time in the country, and is available on all major platforms, in English and Chinese. Apart from Sansiri, ePropertyTrack is also working with other renowned developers across the region, including CapitaLand in Singapore, Koppel Land in Indonesia and EcoWorld in Malaysia. These developers are also able to leverage ePropertyTrack to build relationships with 38,000 agents across the region for both their local and overseas projects, allowing seamless project marketing across borders and time zones.
“ePropertyTrack and PropertyGuru are now one unified team, providing developers and agencies enhanced, cutting-edge solutions in the industry. In Singapore, ePropertyTrack already covers over 90 percent of the market, and we are rapidly expanding our coverage into the region. We’re working on creating even more tools to help developers and agencies manage their inventories and market their products easier and more effectively, especially as property buying in the region crosses national borders and currencies,” the Founder of ePropertyTrack, Kunal Bagga, said.
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About PropertyGuru Group
PropertyGuru Group is Asia’s leading online property portal group used by more than 14 million property buyers, viewing over 116 million property pages and generating over 500,000 enquiries for real estate developer and agent advertisers – every month – across Singapore, Malaysia, Indonesia and Thailand.
Headquartered in Singapore, PropertyGuru was founded in 2006 by two entrepreneurs with a vision to simplify the property search process and help buyers, sellers and investors make better property decisions faster. Taking advantage of Asia’s growing affluence, property demand and online explosion, PropertyGuru has become market leader in Singapore, Thailand and Indonesia. The Group received S$175million investment - the second largest in the technology sector in Southeast Asia in 2015 - to support its innovation, marketing and further expansion in the region.
PropertyGuru has a full suite of integrated property media capability, from its original core business in Online, Mobile and Events, to Television broadcast (in Indonesia, via an investment and partnership with EMTEK), and a recent acquisition of Print and Property Awards businesses, under the brand names of “Property Report” and “Asia Property Awards”. With a continued focus on innovation, PropertyGuru has developed and launched 15 mobile applications in four countries and three languages. At present, the Group records over 2.8 million downloaded mobile apps. In the past two years, PropertyGuru launched over ten major products and enhancements to help consumers make better property decisions, such as website and mobile app revamp, FloorPlans, a new listing quality ranking algorithm, SmartSelect – the world’s first research engine for easier property comparison, Agent Insights – a ‘big-data’ development that delivers personalized insights to customers through automated programs, in-depth Project Reviews of the latest property launches, Map Search, and a whole suite of financing tools and calculators.
Businesses in the region include:
• Property search portals:
• PropertyGuru.com.sg and CommercialGuru.com.sg in Singapore
• PropertyGuru.com.my in Malaysia
• DDProperty.com in Thailand
• Rumah.com and RumahDijual.com in Indonesia
• Print and online publications:
• PropertyGuru News and Views
• Asia Property Awards in Asia
• Other Marketing solutions:
• New Project sales and marketing: ePropertyTrack
About ePropertyTrack
ePropertyTrack is the leading platform for new project marketing featuring over 500 new launches. It is used by the top developers and project marketing agencies and covers over 90% of active projects in Singapore. ePropertyTrack platform apps are actively used by over 22,000 agents.
ePropertyTrack originated in 2012 with a vision to track live sales on tablets and smartphones during project launches. With a focus on new projects, over time ePropertyTrack has evolved into a suite of tools covering the project marketing cycle end to end. New projects involve constantly-changing and evolving information, and the marketing process requires co-ordination between many parties. ePropertyTrack platform strives to connect and facilitate information flow between developers, marketing agencies, agents and prospects. Simplicity, ease-of-use and operational efficiency are the essence of the platform.
ePropertyTrack is headquartered in Singapore and expanded into Malaysia in 2014.
For more information, please visit http://www.epropertytrack.com/
About Steve Melhuish
Co-Founder and Chief Executive Officer
Steve is an award-winning entrepreneur. In the last two decades, he built profitable companies throughout Asia and Europe. He co-founded PropertyGuru due to his personal frustrations at trying to find a new home in 2006. Today, PropertyGuru is the leading online property group in South East Asia used by over 14 million property seekers and 31,000 property advertisers every month.
Prior to Steve’s current role, he had advised various firms including Skype, AOL, Virgin Media, Vodafone, Extreme Media, iPass and Ariadne Capital. He also led global teams and a US$500 million turnover business unit for Cable & Wireless. In 2007, Steve was awarded the Spirit of Enterprise Award in recognition of his contributions to entrepreneurship in Singapore. Steve has invested in 4 digital media firms and is passionate about Asia + Digital.
About Kunal Bagga
Founder
Kunal is a firm believer in the use of technology to make people’s lives better. Previously, he was the founder of AuraTech which is a provider of information technology solutions such as customer relationship management systems to large organisations and small and medium-sized companies.
Kunal graduated from the University of Illinois at Urbana-Champaign with a Bachelor of Science (B.S.), Computer Science. He also holds a Master’s Degree in Computer Science from the same university. He worked on Smartphones at Motorola’s R&D Department in USA before moving to Singapore