FullHouse rolls out revamped website

FullHouse relaunch set to boost PropertyGuru's profile

Penang, 4 August 2011, Thursday – PropertyGuru, Asia’s Leading Property Portal Group and its Malaysian arm, HomeGuru announced its newly revamped northern region property website, Fullhouse.com.my today at QEII, Penang.

At the relaunch event, FullHouse revealed a new website which has been re-developed and improved by HomeGuru, Malaysia’s Property Expert to provide better features and functionality for agents and property developers following its acquisition by PropertyGuru Group in January, 2011.

FullHouse’s new website now provides an enhanced layout to allow for faster property searches, a new “Ask Guru” section, up-to-date property articles, industry news as well as overseas property investment opportunities for seasoned property investors. FullHouse will continue to place major focus on North Malaysia, particularly Penang with unique listings such as heritage and beach front properties.

“Similar to HomeGuru, FullHouse is now powered by the Web 2.0 platform, which facilitates information sharing, interoperability and collaboration,” said Steve Melhuish, Group CEO and Founder of PropertyGuru Group. The contents from Fullhouse.com.my are now inter-shared with HomeGuru.com.my, providing agents and property developers a wider and easily accessible gateway to up-to-date property information and issues in Malaysia.”

“By leveraging on FullHouse’s strong relationship with Malaysian real estate developers and agencies in Malaysia’s northern corridor and coupled with the full makeover of FullHouse.com.my, HomeGuru is now set to take on the second half of 2011 with great fervour,” Melhuish said.

In the last six months alone, traffic to HomeGuru’s website has tripled and is currently ranked as the country’s 117th largest website (as at 27 July 2011), according to Alexa.com. The page views for Fullhouse.com.my meanwhile has gone up from 850,000 in January 2011 to 1.2 million in June; a jump of 50% jump within 6 months.

The revamping of the northern region’s leading property website, combined with HomeGuru’s stellar record, is part of the strategic plan rolled out by PropertyGuru Group to vie for Malaysia’s No.1 Property Website position. Being strategically located in Penang, FullHouse is tasked to lead business development initiatives for the northern region in the PropertyGuru Group. In addition, as an online strategic partner of the Real Estate and Housing Developers’ Association of Malaysia (REHDA) and Malaysia Institute of Estate Agents (MIEA) in Penang, Perak, Kedah and Perlis, FullHouse is geared towards increasing PropertyGuru’s Group’s leading position as Asia’s Leading Property Portal.

The addition of FullHouse into the PropertyGuru Group also means that property advertisers are now able to reach over 1.8 million potential buyers monthly via websites in Malaysia and Singapore as well as PropertyGuru’s partners’ websites in Australia, Hong Kong, India and Macau. This strategic formation provides a unique Pan-Asian property marketing capability for PropertyGuru Group in the Asian property market.

FullHouse currently draws over 200,000 buyers and investors to its site on a monthly basis, with over 1.2 million property page views. With the newly re-developed website powered by HomeGuru, Melhuish expects FullHouse to sign up another 1,000 agents and adding more than 30,000 property listings from North Malaysia. Sentiment surveys conducted by HomeGuru indicate that North Malaysia will continue to experience a sharp growth due to high demand from local and overseas buyers in the next two years.

“In the last six months, we have invested over RM 3 million on marketing, turning HomeGuru into a household name in Malaysia. Our efforts continue to yield remarkable results and we are well poised to challenge the No. 1 position,” said Melhuish.

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Media Contact:
Mr Patrick Wee, Mypartners Communications
Contact number: +6012 288 9963
Email: patrickwee@mypartners.net.my

 
About PropertyGuru:

PropertyGuru was founded in 2006 as a self-funded company, with a vision to make the property search process a breeze for buyers, sellers and investors. Taking advantage of Asia’s growing affluence for property and the online boom, it received its first VC investment funding in 2008. Since then, the company has grown rapidly, reaping profits and positive cashflow in 2009 and tripling its revenue growth in 2010.

PropertyGuru is now Asia’s leading online property portal, with a presence in eight countries, including offices in Singapore, Malaysia, Indonesia, Thailand and partnerships with leading property websites in Australia, Hong Kong, India and Macau. It has over 4 million buyers viewing almost 50 million property pages monthly, with a growing database of 300,000 opted-in buyers and over 14,500 real estate agents.

PropertyGuru provides an integrated media platform that real estate developers and agencies can use to promote their brands and generate sales leads. The entire PropertyGuru community boasts 370,000 residential and commercial properties and clients include almost 1,000 prominent developers from Asia, Europe and the Americas, as well as over 14,500 real estate agents in Asia.

PropertyGuru has also won multiple awards, including the Hitwise “No.1 Website in the Property Industry” award, the Singapore IT Federation (SITF) award for “Best E-Enterprise Company 2010”, the Singapore Venture Capital & Private Equity Association (SVCA) award for “Best Performing VC Backed Company 2010”, Marketing Magazine’s “Top Digital Media of the Year 2010” award, CNBC World's “Best Property Portal Award 2009" and the "Google Zeitgeist Singapore 9th Fastest Rising Search Term 2009" award.

Asia’s Leading Property Portal Group includes:
 
www.PropertyGuru.com.sg is used by over 1.9 million consumers viewing 29 million pages, generating an estimated 225,000 leads for advertisers - every month. The site provides real-time access to multimedia-rich content covering property-related products, services, news, advice, guides, tools and the largest online property database in Singapore. It works closely with prominent real estate developers, housing agents and home-related firms locally and overseas.
 
www.CommercialGuru.com.sg was launched in August 2010 and is used by 140,000 business users browsing 1.6 million pages and generating an estimated 50,000 leads for advertisers every month. It is Singapore’s only independent, dedicated commercial and industrial property portal.

www.LoanGuru.com.sg was launched in January 2010 as an independent online mortgage brokerage, providing real-time access to over 300 mortgage packages from 23 major local and international banks. It processes approximately $60m of home loans per month.

www.HomeGuru.com.my is the leading Malaysian property portal set up as part of a joint venture between PropertyGuru and Malaysia’s RedBerry Media group in 2010. It has almost 240,000 users viewing over 1 million pages monthly and gives consumers a platform to find properties for purchase, sale, rental or investment and a direct channel to search for and contact agents. Designed with the end-user in mind, it features real-time access to multimedia-rich content, covering property-related products, services, news, advice, guides, tools and a rapidly growing online property database in Malaysia. It works closely with prominent real estate developers, housing agents and home-related firms in Malaysia and overseas.

www.FullHouse.com.my was established in 2005 for Malaysians to efficiently and conveniently search for properties on the Internet. It has grown in popularity, attracting almost 200,000 visitors viewing more than 1.2 million pages every month, to become one of Malaysia’s top property portals. With hundreds of housing projects and more than 80,000 property listings to date, Fullhouse.com.my is the preferred online marketing channel for major real estate players. It constantly explores ways to serve customers through innovative and effective strategies. The company’s objective is to enhance the experience of finding a new home and lead the industry into a new era of real estate marketing.
 
www.Rumah.com was founded in 2007 and is Indonesia's top property website, with over 600,000 visitors viewing 8 million pages every month. The website lists over 120,000 properties for sale and rent in Indonesia and has a database of 11,000 opted-in members. Rumah.com is an online media campaign that provides the ideal search experience for all types of property: residential, commercial and industrial. It allows sellers and renters to place on its site property advertisements which can be easily viewed by prospective buyers, who can search for property based on location and / or price.
 
www.DDProperty.com was established in 2005 to help Thai consumers find their desired properties for sale and rent in the fastest and most efficient way. Almost 740,000 visitors use the website every month making it Thailand’s top property search portals. DDProperty.com allows users to search for residential and commercial properties and constantly finds new ways to improve its navigation and search capabilities to allow consumers to find their dream property quickly.