Jakarta, 25 September 2014 – PropertyGuru Group, Asia’s leading online property Group, is delighted to announce a joint venture with PT. Kreatif Media Karya (KMK), the digital business unit of Indonesia’s leading integrated media firm Emtek (PT. Elang Mahkota Teknologi Tbk) Group. The objective of the partnership is to further strengthen PropertyGuru’s market leadership in Indonesia where it operates under the Rumah.com brand. Rumah.com already serves more than 2 million property buyers with more than 15 million page views every month.
Under the agreement, KMK will acquire a minority equity interest in PropertyGuru’s Indonesian entity. KMK and PropertyGuru will partner on several strategic and business development initiatives to further accelerate the growth of Rumah.com and KMK will provide access to Emtek’s media platforms – including television and digital. In addition, PropertyGuru and KMK will work together to collaborate on joint sales initiatives which will support both PropertyGuru’s and KMK’s online and mobile initiatives.
Jessica Effendi, Head of Operations for Rumah.com, explained, “Rumah.com welcomes this cooperation with Emtek Group with great enthusiasm. Rumah.com has been on a phenomenal growth path, garnering the largest number of property listings. The joint venture with an esteemed partner as Emtek will propel us forward in our journey of success.”
Steve Melhuish, CEO and Co-Founder PropertyGuru, shared, “I'm confident our partnership with KMK will further accelerate our market leadership position in Indonesia – South East Asia's biggest market.”
Adi Sariaatmadja, CEO of KMK, added, “We are very excited to enter the high growth Indonesian online property market with Rumah.com, helping to match families looking for homes with sellers or new property developers. Working together, we believe that we can enhance the market leadership position of Rumah.com whilst creating significant value for KMK’s online business in the process. We are delighted to be partnering with ProperyGuru who have demonstrated their substantial expertise in online real estate property search across various South East Asian markets.”
Indonesia is the world’s fourth most populous country with more than 250 million people. Gross Domestic Product (GDP) stood at USD 868.3 billion in 2013 and is expected to increase by 5.5 to 5.8 percent in 2014. The USD 28-30 billion residential real estate markets has been growing 10 to 15 percent year-on-year for the past five years. An estimated 50,000 real estate agents will spend an approximate USD 200 million per annum in real estate advertising. On the back of a growing middle class and a fast-growing (mobile) internet penetration, the overall online real estate advertising market is expected to grow at 15 to 20 percent per year over the next five years.
"Rumah.com continues to lead the market with over 290,000 listings, higher than any other property portal in Indonesia. We strive to provide the most comprehensive selection of properties to our visitors because we believe that every customer has their own unique criteria of a dream home." said Jessica Effendi. "Through this partnership with Emtek, Rumah.com can expand its reach to people who may not be aware of the benefits of online property search. We are committed to help millions of Indonesians find their dream homes every month.”
-END-
For further information, please contact: Mita Agustina
Public Relation Manager Rumah.com 021 – 2935 5255 / 0816 117 9805
mitaagustina@rumah.com NOTE TO EDITORS
About Rumah.com Launched in 2007, Rumah.com is an online property search portal. In March 2011, Rumah.com was acquired by PropertyGuru Group, Asia’s leading property portal group. Today, Rumah.com is the market leader with more than 290,000 property listings, used by more than 2 million property seekers, who consume more than 15 million page views every month. The company is proud to be the first to launch mobile apps on all platforms (Blackberry, Android, iOS and mobile web). Mobile traffic makes up over 45% of all of Rumah.com’s traffic. There are more than 8,800 active real estate agents advertising on Rumah.com.
About PropertyGuru Group PropertyGuru Group is Asia’s leading online property portal group used by more than 11 million property buyers, viewing over 90 million property pages and generating over 350,000 enquiries for real estate developer and agent advertisers – every month – across Singapore, Malaysia, Indonesia and Thailand. The Group has developed and launched 15 mobile applications in four countries and three languages. At the end of 2013, the Group recorded 1,357,946 downloaded mobile apps, resulting in a slew of three MOBEX awards sweep. Headquartered in Singapore, PropertyGuru was founded in 2006 by two entrepreneurs with a vision to simplify the property search process and help buyers, sellers and investors make better property decisions faster. Taking advantage of Asia’s growing affluence, property demand and online explosion, the company received its first VC investment funding in 2008 and secured approximately $60m investment in 2012 from Deutsche Telekom, South East Asia’s largest digital investment to date. PropertyGuru was also the first to integrate its website with social media, first to launch Singapore’s only dedicated property newspaper – read by over 100,000 readers island-wide every month – and it has also developed a property events platform, with approximately 30 shows held annually across four countries, addressing 30,000 potential property buyers on the ground.
About Emtek Group The Emtek Group was founded in 1983 and is one of the most prominent media, content and technology businesses in Indonesia. Emtek operates three free-to-air television channels, a production business, a PayTV business and several IT solutions businesses. Emtek has recently expanded its business in digital media through its wholly owned subsidiary PT. Kreatif Media Karya (KMK).
Emtek’s mission is to work every day to be the first choice provider of quality content to Indonesians across television and digital platforms and to establish itself as the most trusted service provider of a full range of solutions to satisfy the needs of all of its customers.
The national free-to-air television businesses in the Emtek Group comprise two national broadcasters, SCTV and Indosiar, and regional broadcaster for Jakarta, O-Channel. The Pay-TV business operates as Nexmedia and uses a Digital Video Broadcasting Terrestrial (DVBT) platform. In conjunction with its television businesses, Emtek Group owns controlling interests in several content production ventures including PT Screenplay Produksi (creates film for television and drama series) and PT Animasi Kartun Indonesia operating as Dreamtoon (creates children’s animation). The digital business operates an online media portal www.liputan6.com.
The Emtek Group trades on the Indonesia Stock Exchange (IDX:EMTK)
For further information please visit
www.emtek.co.id.