PropertyGuru Appoints Chief Marketing Officer to Strengthen Growth Trajectory
SINGAPORE, 10 April 2013 – PropertyGuru Group is pleased to announce Bjorn Sprengers 
as Chief Marketing Officer, the latest addition to the Company’s executive team after a six month global executive search and follows the recent CFO, Head of HR and Malaysia Country Manager appointments.
Bjorn’s responsibilities include overseeing all aspects of business, consumer and online marketing, including corporate and external communications. He will play an integral role in continuing to spearhead innovative marketing strategies to further build on the Group’s strong brand and reputation.
Prior to this newly established position, Bjorn had an 11 year career at electronics giant Philips heading marketing for Philips’ Consumer Lifestyle sector in Southeast Asia, where he was responsible for the company’s strong performance in competitive categories such as Personal Care and Kitchen Appliances. He also oversaw unrivalled growth in its premium brands like AVENT and Sonicare.
The latest executive hire comes after PropertyGuru recorded a record 96% increase in revenue and 60% increase in internet users in 2012 - driven by marketing initiatives, product innovation and continued focus on providing an excellent experience for home buyers and property advertisers.
“From the start, PropertyGuru has positioned itself as being at the forefront for not only empowering the new generation of property seekers to reach smarter property decisions faster, but also is a pioneer in getting agents and developers engaged with online real estate advertising,” said Bjorn. “It’s a privilege to become part of an inspiring team to further augment PropertyGuru’s leading position in the market.”
According to Steve Melhuish, Co-Founder and CEO of PropertyGuru Group, “With PropertyGuru’s ongoing rapid growth and aggressive expansion plans, this is a very exciting time to have someone of Bjorn’s calibre on board. His extensive experience in branding, strategic and tactical marketing will help to further increase our brand position, market leadership and re-define the user experience for our property seekers and property advertiser clients.”
ENDS
About PropertyGuru Group
PropertyGuru Group is Asia’s leading online property portal group used by almost 11 million property buyers, viewing over 89 million property pages and generating over 350,000 enquiries for real estate developer and agent advertisers – every month.
Headquartered in Singapore, PropertyGuru was founded in 2006 by 2 entrepreneurs with a vision to simplify the property search process and help buyers, sellers and investors make better property decisions faster. Taking advantage of Asia’s growing affluence, property demand and online explosion, it received its first VC investment funding in 2008 and most recently secured approximately $60m investment in 2012 from Deutsche Telekom, South East Asia’s largest digital investment to date. Since its launch, PropertyGuru has reported rapid growth and most recently announced a record 96% increase in revenue, 60% increase in internet users and 50% increase in paying agent advertisers to over 24,000 – in 2012.
The award winning company focuses heavily on innovation. Over the last 18 months, the Company has developed and launched 13 mobile applications in 4 countries and 3 languages which have received over half a million downloads – almost 50 per cent of its users in Singapore now originate from a mobile device. PropertyGuru was also the first to integrate website with social media, first to launch Singapore’s only dedicated property newspaper with over 100,000 copies circulated island-wide every month and developing a property events platform with approximately 30 shows held annually across 4 countries addressing 30,000 potential property buyers on the ground.
For more queries or to arrange for an interview, contact:
Katrina Karim
Mobile (+65) 9844 6618
Email katrina@thepublicrelationscompany.com
Adam Rahman
Tel (+65) 6238 5971
Email adam@propertyguru.com.sg