PropertyGuru appoints media agency

Beginning this month, Grid Advertising will handle PropertyGuru's creative strategy and media planning.

Continued heavy investment into brand building is of utmost importance to www.PropertyGuru.com.sg. That's why Singapore's leading property portal has appointed Grid Advertising, a Singapore-based agency to handle its media campaign for the rest of 2010.

Known for the strength of its creative work, Grid will bring into focus the concept of “the guru” through print and outdoor media campaigns in a bid to extend the reach and multiply the impact of PropertyGuru's marketing and branding strategies.

PropertyGuru’s traffic and revenue has grown over 30% since the start of the year and recent third party statistics from Hitwise showed that the site has increased its lead as the Number One property site. The media campaign follows from last year’s successful “Fastest Way To Find A Home” outdoor advertising campaign, and are part of ongoing investments by PropertyGuru to continue its expansion. Recently, the company tied up with automobile site sgCarMart.com and appointed two senior level executives.
 

“We’re delighted to be working with Grid. The team demonstrated a highly creative and responsive approach as well as strong understanding of our brand aspirations and plans,” stated Winnie Khoo, Chief Marketing Officer from PropertyGuru.com.sg.

Grid, whose clients include CAAS and SingTel was picked in a selection process that involved three other leading media providers.

“We are extremely delighted to win this account for their 2010 campaign. Our first impression of their team was that they were enthusiastic and focused. The marketing team, led by Ms. Winnie Khoo, was very precise on what they were looking for and we were able to sense their pride in the product immediately,” said Robin Boey, Director, Client Servicing for Grid.

www.PropertyGuru.com.sg is Singapore’s leading property site (sources: Hitwise, Alexa, Google) used by 1.5 million buyers, viewing 24 million pages and generating 125,000 sales leads for advertisers – every month. The site provides real time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and the largest online property database in Singapore, with over 80,000 property listings. It works closely with prominent real estate developers in Singapore and overseas, 15,000 housing agents, as well as home and finance firms.

Grid Advertising is an accredited member of the Association of Accredited Advertising Agents Singapore and among only a handful of agencies that achieved ISO 9000 certification.

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For more information, please contact:

Winnie Khoo, Chief Marketing Officer, PropertyGuru.com.sg: (+65) 62 385 971 or e-mail winnie [at] propertyguru.com.sg

Robin Boey, Director, Client Servicing, Grid Private Limited: (+65) 62 971 418 or e-mail robinboey [at] grid.com.sg 

About PropertyGuru:
www.PropertyGuru.com.sg is Singapore’s leading property and home site and the brainchild of PropertyGuru International (Malaysia) Sdn. Bhd., a local firm established in 2006. The site recently won the CNBC “Worlds Best Property Award” as well as the CNBC Asia Pacific Property Awards for “Best Property Portal Asia Pacific” in 2009 and “Best Property Portal Singapore” in 2008 and 2009. According to Experian Hitwise Singapore (Experian.com.sg), PropertyGuru is the leading property portal in Singapore.

www.PropertyGuru.com.sg provides real time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and largest online property database in Singapore. It works closely with prominent real estate developers in Singapore and overseas, over 15,000 housing agents, and home-related firms.

The site is used by over 1.5 million consumers who view 24 million pages and generate over 125,000 leads for advertisers every month (sources: Hitwise, Google Insights and Alexa.com). PropertyGuru's user base has consistently grown by 15% per month since its launch. These users are ‘mass affluent’ and comprise 53% earning over $100k, 13% over $250k pa; 35% expatriates; 85% live in Singapore, 15% overseas (foreigners and Singapore expats); 32% own 2 or more properties (source: survey conducted by Aktiv Digital with 800 respondents).

www.PropertyGuru.com.sg is committed to innovation and regularly launches new services, features and content to improve usability and customer service. Today, consumers do not just get access to the largest online property database but also receive automatic property alerts, monthly newsletters, free expert mortgage advice, real estate market news, home and lifestyle feature articles, pricing trends, home and personal finance products, new property launch updates, property videos, virtual tours, condo directories, HDB guides and online consumer property question and answer services.

To support its growth, PropertyGuru invests heavily in marketing. This includes outdoor campaigns (buses, taxis, MRT stations and flyer campaigns), print advertising and PR (Financial Times, The Edge, Today, Straits Times & The Sunday Times, Marketing Magazine, Media and Expat Living) as well as on the radio (93.8 Live) and online. It also has an exclusive partnership with eBay, powering their property section and widening the reach for PropertyGuru’s advertisers.

Recent advertisers include Lloyds TSB, ICI-Dulux, HSBC, IKEA, Standard Chartered, OCBC, GE Money, Professional Investment Advisory Services, Jardine Lloyd Thompson, Far East Organization, Lian Beng Group, Frasers Centrepoint, Mulpha, CBRE, Drew & Napier and Knight Frank.

About Grid:
Grid is a Singapore based agency with 23 years of experience in providing through-the-line communication solutions for a diverse portfolio of clients such as MediaCorp, Epson, HTC and CTC Travels. It also handles below-the-line work for clients such as Changi Airport Group and SingTel. In recent years, Grid has successfully pitched for accounts such as NATAS and been awarded tenders from the likes of NAC and LTA. For additional information, please visit www.grid.com.sg