PropertyGuru Group Scores Record Growth in Leads for First Half 2012
Singapore, 2nd August, 2012 – PropertyGuru Group strengthened 
its dominance as Asia’s leading Property Portal Group by securing outstanding growth in business leads generation for its business
clients and partners, with an overall 62% increase for the first six
months of 2012 as compared to the same period in 2011.
With a firm commitment towards innovation and the creation of fresh, insightful property-related content and editorial resources, this growth in leads directly benefits the Group’s more than 21,000 paying real estate agents and developer advertisers, the Group’s key target audience, which has also seen a significant 45% increase regionally since the first half of 2011.
The record leads gain is principally attributed to sharp spikes in website traffic seen across all core markets, with Indonesia and Malaysia experiencing the greatest increases in total website visits, surging ahead with a 62% and 50% rise respectively in comparison to the 2nd half of 2011 to push up leads by 64% and 35%. This trend is also seen in Singapore and Thailand, with both countries seeing steady double growth in website visits and page views over the same period.
“Following a strong start to the year, we have exceeded expectations by maintaining stellar growth in traffic and leads for our advertisers. These are clear testaments of our goal of strengthening the Company’s regional presence by increasing market leadership position in Singapore, Indonesia and Thailand as well as close the gap with our competitors in Malaysia.” Steve Melhuish, Group CEO of PropertyGuru Group mentioned.
Citing the heavy investment in creating more value-added products and services slated for release, he said, “Innovation is, and will continue to be, a large portion of our business focus. As the profile of our clients evolves to become more digitally savvy, it is a definitely a logical step forward to aim at staying ahead of the competition by keeping abreast of the latest developments and trends to drive further success”.
Media Contact:
Ms. Winnie Khoo
Chief Operating Officer
Tel: +65 6238 5971
Email: winnie@propertyguru.com.sg
About PropertyGuru:
PropertyGuru was founded in 2006 as a self-funded company, with a vision to make the property search process a breeze for buyers, sellers and investors. Taking advantage of Asia’s growing affluence for property and the online boom, it received its first VC investment funding in 2008. Since then, the company has grown rapidly, reaping profits and positive cashflow in 2009 and doubling revenue growth in 2011.
PropertyGuru is now Asia’s leading online property portal group, with a presence in nine countries, including offices in Singapore, Malaysia, Indonesia, Thailand and partnerships with leading property websites in Australia, Hong Kong, India, Vietnam and China. It has 8.2 million buyers viewing 65 million property pages monthly, over 200,000 mobile applications downloaded and a growing database of over 400,000 opted-in buyers.
PropertyGuru provides an integrated media platform that real estate developers and agencies can use to promote their brands and generate sales leads. The entire PropertyGuru community boasts 400,000 residential and commercial properties and clients include almost 200 prominent developers from Asia, Europe and the Americas, as well as over 20,743 real estate agents in Asia.
PropertyGuru has won multiple awards:
OPP Awards For Excellence 2011 (Gold) “Best Media Brand”
Singapore IT Federation (SITF) Merit Award for “Mobile Application” 2011
OPP Awards For Excellence 2011 (Silver) “Best Online Service”
Singapore IT Federation (SITF) award for “Best E-Enterprise Company 2010”
Red Herring Top 100 Asia Award 2011
Singapore Venture Capital & Private Equity Association (SVCA) award for “Best Performing VC Backed Company 2010”
Marketing Magazine Digital Media of the Year 2011, Singapore Property Category
Marketing Magazine’s “Top Digital Media of the Year 2010” Award
South East Asian SME Tiger Awards 2011 Gold Award – Online Business
CNBC World's “Best Property Portal Award 2009" Award
Hitwise “No.1 Website in the Property Industry” award 2011”
Google Zeitgeist Singapore 9th Fastest Rising Search Term 2009 Award
Asia’s Leading Property Portal Group includes:
www.PropertyGuru.com.sg is used by over 4.6 million consumers viewing 42.8 million pages, generating over 250,000 leads for advertisers every month. PropertyGuru.com.sg is the 2nd largest domestic website in Singapore. It provides real-time access to multimedia-rich content covering property-related products, services, news, advice, guides, tools and the largest online property database in Singapore.
www.CommercialGuru.com.sg was launched in August 2010 and is used by 200,000 business users browsing 2.4 million pages and generating over 50,000 leads for advertisers every month. It is Singapore’s only independent, dedicated commercial and industrial property portal and is the 2nd largest property website in Singapore, behind PropertyGuru.com.sg.
www.LoanGuru.com.sg was launched in January 2010 as an independent online mortgage brokerage, providing real-time access to over 300 mortgage packages from 23 major local and international banks. It generates over 500 loan leads per month.
www.PropertyGuru.com.my is the fastest growing Malaysian property portal set up as part of a joint venture between PropertyGuru Group and Malaysia's RedBerry. PropertyGuru has over 800,000 visitors viewing more than 4 million pages monthly. With over 110,000 listings and 3,500 agents signed up, PropertyGuru gives consumers the platform to find properties for purchase, sale, rental or investment and a direct channel to search for and contact agents. An SME Tiger Award Winner for Online Business (Gold Award), PropertyGuru is designed with the end-user in mind; featuring real-time access to multimedia-rich content, covering property-related products, services, news, advice, guides, tools and a rapidly growing online property database in Malaysia.
www.Rumah.com was founded in 2007 and is Indonesia's top property website, with over 1.2 million visitors viewing over 8 million pages every month. The website lists over 120,000 properties for sale and rent in Indonesia and has a database of 11,000 opted-in members. Rumah.com is an online media campaign that provides the ideal search experience for all types of property: residential, commercial and industrial. It allows sellers and renters to place on its site property advertisements which can be easily viewed by prospective buyers, who can search for property based on location and / or price.
www.DDProperty.com was established in 2007 to help Thai consumers find their desired properties for sale and rent in the fastest and most efficient way. There are over 1.3 million visitors viewing more than 8 million pages every month, making it one of Thailand’s top property portals. DDProperty.com allows users to search for residential and commercial properties and constantly finds new ways to improve its navigation and search capabilities to allow consumers to find their dream property quickly.