SINGAPORE, 16 April 2013 – PropertyGuru Group, Asia’s leading online real estate portal, is pleased to announce its strategic partnership with Far East Organization to launch a dedicated luxury site showcasing Singapore’s premiere luxury residential developments, a first-of-its-kind collaboration between two of Singapore’s leaders in the real estate market.
The partnership is aimed at adding value to the business proposition for both companies by introducing a new concept to luxury property search, exclusively targeted at the high-net worth local and foreign real estate investor segment of the property market.
The Luxury Gallery, launching today, enables prospective luxury property seekers to gain access to a collection of upscale residential real estate developments by Far East Organization in Singapore and makes information such as location, design features and floorplans easily accessible to the discerning buyer.
Shaw Lay See, Director of Property Sales for Far East Organization shares her views on the rationale behind the Luxury Gallery: “Ultra luxury prime properties are likely to continue to be highly valued due to their limited availability. And given Singapore’s strong economic fundamentals, savvy investors recognise that Singapore real estate will continue to be a viable long-term investment for wealth preservation and accumulation. With digital space being one of the fastest growing markets in Asia, especially in countries where we have a presence in, creating an online Luxury Gallery with PropertyGuru is the obvious channel to meet the needs of our markets.”
“The launch of the Luxury Gallery forms an integral part of PropertyGuru’s ongoing strategy of growing its core business of offering property purchase options to the savvy property seeker. Our research shows that the demand for luxury residential properties continue to rise with keen interest from new and recurring investors,” echoed Steve Melhuish, Co-founder and Chief Executive Officer, PropertyGuru Group.
Register as a Luxury Gallery member to receive a code that allows access to exclusive materials for luxury properties of your choice at http://www.propertyguru.com.sg/luxurygallery.
ENDS
About PropertyGuru Group
PropertyGuru Group is Asia’s leading online property portal group used by almost 11 million property buyers, viewing over 89 million property pages and generating over 350,000 enquiries for real estate developer and agent advertisers – every month.
Headquartered in Singapore, PropertyGuru was founded in 2006 by 2 entrepreneurs with a vision to simplify the property search process and help buyers, sellers and investors make better property decisions faster. Taking advantage of Asia’s growing affluence, property demand and online explosion, it received its first VC investment funding in 2008 and most recently secured approximately $60m investment in 2012 from Deutsche Telekom, South East Asia’s largest digital investment to date. Since its launch, PropertyGuru has reported rapid growth and most recently announced a record 96% increase in revenue, 60% increase in internet users and 50% increase in paying agent advertisers to over 24,000 – in 2012.
The award winning company focuses heavily on innovation. Over the last 18 months, the Company has developed and launched 13 mobile applications in 4 countries and 3 languages which have received over half a million downloads – almost 50 per cent of its users in Singapore now originate from a mobile device. PropertyGuru was also the first to integrate website with social media, first to launch Singapore’s only dedicated property newspaper with over 100,000 copies circulated island-wide every month and developing a property events platform with approximately 30 shows held annually across 4 countries addressing 30,000 potential property buyers on the ground.
For more queries or to arrange for an interview, contact:
Katrina Karim
Mobile (+65) 9844 6618
Email katrina@thepublicrelationscompany.com
Adam
Rahman
Tel (+65) 6238 5971
Email adam@propertyguru.com.sg