SINGAPORE, 30 October 2014 - PropertyGuru, Asia's leading online property group, and 28hse.com, Hong Kong's number one real estate information website, recently announced the signing of a joint partnership. Tapping on the market leading strengths of both companies, the collaboration will enable Asian investors to make better informed decisions for buying and selling of property, broadening opportunities locally and overseas for property seekers.
Both companies will work in synergy while leveraging on their strong brand propositions into some of Asia's fastest growing markets. Under the partnership agreement, more than 1 million property listings from PropertyGuru's key markets in Singapore, Malaysia, Indonesia and Thailand will be made accessible to 1.8 million Hong Kong based property seekers via 28hse.com. At the same time, the deal will deliver more overseas choices for PropertyGuru's network of 10 million South-East Asian users looking to venture into the Chinese property market.
In line with the mission of constantly striving to better the business of client advertisers, this agreement will promote new prospects for lead generation. In addition, through the collaboration on specifically tailored joint sales initiatives between both companies, local-based agents and property developers will further widen their exposure beyond borders to a larger target audience of high-net worth Hong Kong and Chinese buyers.
Commenting on the partnership, Steve Melhuish, Chief Executive Officer of PropertyGuru said: "Hong Kong is one of the most dynamic investment destinations in Asia. It represents a strategic gateway, important for property investors intending to tap into the growing Greater Chinese market.
"Signing the partnership with 28hse.com will not only offer potential investors and property buyers who are interested in Hong Kong's, and by extension, China's real estate market, an avenue to explore new prospects but also further raises PropertyGuru's reach and presence outside South-East Asia. This will accelerate our position as the leading regional online property portal, and provide agents and developers with additional reach and advertising choices into Hong Kong, one of the world's wealthiest countries."
Ka Chai Leung, Operation Director of 28hse.com, added, "We are very pleased to enter into a partnership with PropertyGuru. 28hse.com is committed towards growing and expanding the choices made available to property seekers, not only in Hong Kong but also within other Asian markets. Our objective is to create the best real estate service for our customers and we believe working with PropertyGuru can further expand our reach across the various rapidly growing South East Asian markets."
--- ENDS ---
For more queries,
contact:
|
Rachel Lim Hill+Knowlton Strategies 6390 3315
|
Harris Lim Hill+Knowlton Strategies 6319 3329
|
About PropertyGuru Group
PropertyGuru Group is Asia's leading online property portal group used by more than 11 million property buyers, viewing over 90 million property pages and generating over 350,000 enquiries for real estate developer and agent advertisers - every month - across Singapore, Malaysia, Indonesia and Thailand. The Group has developed and launched 15 mobile applications in four countries and three languages. At the end of 2013, the Group recorded 1,357,946 downloaded mobile apps, resulting in a slew of three MOBEX awards sweep. Headquartered in Singapore, PropertyGuru was founded in 2006 by two entrepreneurs with a vision to simplify the property search process and help buyers, sellers and investors make better property decisions faster. Taking advantage of Asia's growing affluence, property demand and online explosion, the company received its first VC investment funding in 2008 and secured approximately $60m investment in 2012 from Deutsche Telekom, South East Asia's largest digital investment to date. PropertyGuru was also the first to integrate its website with social media, first to launch Singapore's only dedicated property newspaper - read by more than 100,000 readers island-wide every month - and it has also developed a property events platform, with approximately 30 shows held annually across four countries, addressing 30,000 potential property buyers on the ground.
About 28Hse.com
28Hse.com is Hong Kong's leading online property platform. It has more than 300K registered memberships, viewing over 13 million property pages per month. According to the comScore Media Metrix, June 2014, Hong Kong - "28Hse.com is the leading site in the Real Estate category with the highest number of unique visitors in Hong Kong".
The company is found on 2006 with the aim to provide a Hong Kong property platform for landlord, agency, tenant and buyer. Besides the property listings, the website also provides many aspects of information in the real estate industry which include daily property news, market tranasction data and latest developer's projects.
About Steve Melhuish
Co-Founder
and Chief Executive Officer
Steve is an award-winning entrepreneur. In the
last two decades, Steve built profitable companies throughout Asia and Europe.
In 2006 along with his partner Jani Rautiainen, founded PropertyGuru. Under the
auspice of this newly established brand, PropertyGuru provided a one-stop
online shop for the listing and sale of residential and commercial properties
to individual and institutional buyers and investors. Prior to Steve's current
role, he held executive positions in various venture capital firms including Skype,
AOL, Virgin Media, Vodafone, Extreme Media, iPass and Ariadne Capital. Steve's
expertise in leading global teams resulted in a US$500 million turnover for a
business unit for Cable & Wireless. In 2007, Steve was awarded the Spirit
of Enterprise Award in recognition of his contributions to entrepreneurship in
Singapore. Steve is a non-executive director for two other firms, an angel
investor and member of the Business Angels Network South East Asia.