SINGAPORE, 24 September 2014 – Asia’s leading property site PropertyGuru has stepped up on its efforts to improve the quality and comprehensiveness of its products, unveiling its new Transactor tool set to be launched next month. Buying or selling a property is no walk in the park, and the tool greatly enables property seekers and sellers alike to gain deeper insights with reliable and accurate information at a glance, enhancing the user experience in the property search process.
With the property market becoming increasingly cautious, quality data plays an even bigger role as property buyers and sellers seek out available vital information to enable them to make the most appropriate property decisions. To address this, users can now assess vital information through the Transactor agents, including the overview of the surrounding neighbourhoods, transaction histories and rental trends of a specific private property unit. This information can then be generated as a valuation report to paint a clearer picture of the unit’s unique selling points, specifically tailored to each individual.
Furthermore, Transactor agents’ listings will also automatically have higher priority on PropertyGuru.com.sg, allowing property hunters to easily differentiate the agents who can provide them with these additional reports to support their decision making, reducing the hassle in their property search.
“Transactor is designed with a simple objective – to create simple, concise and easy to digest reports for the agents to support their business with property seekers and sellers. These exclusive reports contain all the essential information to fit the buyers’, or sellers’, needs,” said Steve Melhuish, Co-Founder and Chief Executive of PropertyGuru.
Since its inception in 2006, PropertyGuru has introduced many new tools and features to enhance the quality of their services provided, specifically with regards to the quality of listing information on the website. Innovative product enhancements recently introduced to increase the accuracy of property listings include a new listing quality system as well as a floor plan database for both consumers and real estate agents..
“With more than 210,000 property listings, it is not only fundamental to build a positive user experience, but also to generate high quality leads for agents. We are constantly investing and working towards providing accurate data to give users the confidence that they are getting reliable information when they view a property on our site. This also builds credibility in the relationship between the agent and their clients,” added Steve.
Transactor, which was soft launched earlier this month, currently boasts usage figures of over 600 property agents. The module is set to be officially launched in October 2014.
--- ENDS ---
For more queries, contact:
Rachel Lim
Hill+Knowlton Strategies
6390 3315
rachel.lim@hkstrategies.com
Harris Lim
Hill+Knowlton Strategies
6319 3329
harris.lim@hkstrategies.com
About PropertyGuru Group
PropertyGuru Group is Asia’s leading online property portal group used by more than 11 million property buyers, viewing over 90 million property pages and generating over 350,000 enquiries for real estate developer and agent advertisers – every month – across Singapore, Malaysia, Indonesia and Thailand. The Group has developed and launched 15 mobile applications in four countries and three languages. At the end of 2013, the Group recorded 1,357,946 downloaded mobile apps, resulting in a slew of three MOBEX awards sweep. Headquartered in Singapore, PropertyGuru was founded in 2006 by two entrepreneurs with a vision to simplify the property search process and help buyers, sellers and investors make better property decisions faster. Taking advantage of Asia’s growing affluence, property demand and online explosion, the company received its first VC investment funding in 2008 and secured approximately $60m investment in 2012 from Deutsche Telekom, South East Asia’s largest digital investment to date. PropertyGuru was also the first to integrate its website with social media, first to launch Singapore’s only dedicated property newspaper – read by more than 100,000 readers island-wide every month – and it has also developed a property events platform, with approximately 30 shows held annually across four countries, addressing 30,000 potential property buyers on the ground.
PropertyGuru offices in the region include:
• PropertyGuru.com.sg in Singapore
• PropertyGuru.com.my in Malaysia
• DDProperty.com in Thailand
• Rumah.com in Indonesia
ABOUT STEVE MELHUISH
Co-Founder and Chief Executive Officer
Steve is an award-winning entrepreneur. In the last two decades, Steve built profitable companies throughout Asia and Europe. In 2006 along with his partner Jani Rautiainen, founded PropertyGuru. Under the auspice of this newly established brand, PropertyGuru provided a one-stop online shop for the listing and sale of residential and commercial properties to individual and institutional buyers and investors. Prior to Steve’s current role, he held executive positions in various venture capital firms including Skype, AOL, Virgin Media, Vodafone, Extreme Media, iPass and Ariadne Capital. Steve’s expertise in leading global teams resulted in a US$500 million turnover for a business unit for Cable & Wireless. In 2007, Steve was awarded the Spirit of Enterprise Award in recognition of his contributions to entrepreneurship in Singapore. Steve is a non-executive director for two other firms, an angel investor and member of the Business Angels Network South East Asia.