PropertyGuru wins prestigious #1 award from Hitwise

Attracts more property-related traffic than all other websites combined

Singapore, 22 June 2011, Wednesday — www.PropertyGuru.com.sg has officially been recognised as Singapore's No. 1 property website by Experian Hitwise from July to December 2010, beating out the Housing and Development Board’s InfoWEB, which took the second spot.The company's commercial property website and Singapore's only dedicated commercial property portal, www.CommercialGuru.com.sg, is in fifth position, according to the latest statistics from Hitwise.

This accolade for PropertyGurucomes after it was ranked first in terms of the number of local users visiting property websites between July and December 2010. The Company’s www.PropertyGuru.com.sg and www.CommercialGuru.com.sg websites now generate more property-related traffic from Singapore than all other websites combined, recording approximately 51% market share of total page views.

According to a number of third party sources, PropertyGuru is the dominant property site in Singapore. Google AdPlanner shows that the Company's Singapore websites attract 2.3 million visitors every month, viewing 34 million pages. Alexa.com shows that PropertyGuru is now the 13th most popular site in Singapore and second most popular local website, behind DBS.com.

The table shows PropertyGuru.com.sg as Singapore's no. 1 property portal.

“We are delighted to win this award, which confirms PropertyGuru's dominance in Singapore. Our traffic and market share has continued to grow rapidly. We continue to invest heavily in innovation to support this growth, including a complete overhaul of the PropertyGuru website a month ago. In addition, our sites across Asia have demonstrated similar strong growth,” said Steve Melhuish, Group CEO of PropertyGuru.

With its proprietary software used by Internet Service Providers (ISPs) to analyse website logs created on their network, Hitwise collects and analyses aggregated anonymous data to provide a range of industry standard metrics regarding the viewing of websites. This includes page requests, visits, average visit length, search terms and behaviour.

Hitwise then combines this data withdata from opt-in panel partners and region-specific consumer demographic and lifestyle information. It collects aggregate usage data from a geographically diverse range of ISP networks and opt-in panels, representing all types of Internet usage. The data is then weighted to universe estimates in each market to ensure its accuracy.

Conducted twice a year, Experian Hitwise awards the 10 most popular websites in more than 160 categories. This is determined based on the popularity of a website and total market share of visits a website receives, compared to other websites in the industry. Each winner is presented with a Top 10 award badge, which includes tools to promote the site as an Experian Hitwise Top 10 Award winner.

In the last 18 months, PropertyGuru has expanded from 1 website in 1 country to a presence in 8 countries. It operates 7 leading websites in Singapore, Malaysia, Indonesia and Thailand and has partner property portals in Hong Kong, India, Australia and Macau.

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Media Contact:

PropertyGuru International (Malaysia) Sdn. Bhd.
Ms. Winnie Khoo, Chief Marketing Officer
Tel: +65 6238 5971
Email: winnie@propertyguru.com.sg

About PropertyGuru International (Malaysia) Sdn. Bhd.:
PropertyGuru Pte. Ltd. is Asia’s leading property portal group with a presence in seven countries (directly and via partners). Almost 4 million users view 48 million property pages on the Company’s websites across South East Asia. The Company’s revenues tripled in 2010, traffic doubled and agent subscriptions grew 85%.

PropertyGuru Group was founded in 2006 by two successful entrepreneurs in Singapore and is best known for running www.PropertyGuru.com.sg, Singapore’s leading property site (sources: Hitwise, Alexa and Google). It also runs www.CommercialGuru.com.sg; Singapore’s only dedicated commercial and industrial property portal, as well as www.LoanGuru.com.sg, an online mortgage brokerage with access to over 300 mortgage deals from 23 major local and international banks.

The Company has picked up a number of industry and government awards over the last 3 years including “CNBC World’s Best Property Portal 2009”, “Google Singapore Top 10 Fastest Rising Search Term 2009”, Singapore IT Federation (SITF) award for “Best E-Enterprise Company 2010”, Singapore Venture Capital & Private Equity Association (SVCA) award for “Best Performing VC Backed Company 2010” and voted “Top Digital Media of the Year 2010” by Marketing Magazine.

For 2011, the company has set its sights on expanding into neighbouring countries. It has entered into a joint venture with Redberry, one of Malaysia’s top media companies, to accelerate its expansion into Malaysia and launched HomeGuru.com.my, a website to help users find available properties for sale and rent in Malaysia. It has also acquired FullHouse Media Sdn Bhd, owners of leading North Malaysian property portal, FullHouse.com.my and Rumah.com, Indonesia's top property website, with over 500,000 visitors viewing eight million impressions every month.

PropertyGuru Group is now operating across 7 countries (Singapore, Malaysia, Indonesia, Hong Kong, India, Australia and Macau) via new operations, acquisitions and strategic partnerships.

Asia’s Leading Property Portal Group includes:
www.PropertyGuru.com.sg is used by over 1.9 million consumers who view 29 million pages, generating approximately 150,000 leads for advertisers every month. The site provides real-time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and the largest online property database in Singapore and works closely with prominent real estate developers, housing agents and home-related firms in Singapore and overseas.

www.CommercialGuru.com.sg was launched in August 2010 and is used by 140,000 business users browsing 1.6 million pages and generating approximately 50,000 leads for advertisers every month. It is Singapore’s only independent, dedicated commercial and industrial property portal.

www.LoanGuru.com.sg was launched in January 2010 as an independent online mortgage brokerage providing real-time access to over 300 mortgage packages from 23 major local and international banks. It processes approximately $40 million of mortgage applications monthly.

www.HomeGuru.com.my is a Malaysian property portal set up as part of a joint venture between PropertyGuru Pte. Ltd. and Malaysia’s RedBerry. It provides consumers a platform to identify available properties for purchase, sale, rental or investment and a direct channel to search for and contact agents. Designed with the end-user in mind, it features real-time access to multi-media rich content, covering property and home-related products, services, news, advice, guides, tools and a rapidly growing online property database in Malaysia. It works closely with prominent real estate developers, housing agents and home-related firms in Malaysia and overseas.
 
www.FullHouse.com.my  was established in 2005 for Malaysians to efficiently and conveniently search for properties on the Internet. It has grown in popularity, attracting over 160,000 visitors and viewing more than 1.2 million page views every month to become one of Malaysia’s top property portals. With hundreds of housing projects and more than 80,000 property listings to date, Fullhouse.com.my is the preferred online marketing channel for major real estate players. It constantly explores ways to serve customers through innovative and effective strategies. The company’s objective is to enhance the experience of finding a new home and leading the industry into a new era of real estate marketing.

www.Rumah.com was founded in 2007 and is Indonesia's top property website with approximately 500,000 visitors viewing 8 million page views every month. Over 120,000 properties for sale and rent in Indonesia and the website have a database of 11,000 opted-in members. Rumah.com is an online media campaign that provides the ideal search experience for all types of property: residential, commercial and industrial. Rumah.com allows sellers and renters to place on its site property advertisements which can be easily viewed by prospective buyers, who can search for property based on location and / or price.

For recent news, please visit www.propertyguru.com.sg/customer-service/press-releases. For more information, visit www.PropertyGuru.com.sg, www.CommercialGuru.com.sg, www.LoanGuru.com.sg, www.HomeGuru.com.my, www.FullHouse.com.my or www.Rumah.com.