Jakarta, July 2, 2013 – Rumah.com, Indonesia’s leading property portal, today launched its iPhone and mobile site apps, further enabling property seekers to access comprehensive property-related information through their mobile phones.
Committed to the realization of the goal of “Smarter Way to Find Your Dream House”, the apps are introduced to assist Indonesian customers – beginners in particular – to find and invest in their dream property quickly and accurately at their own convenience.
Country Manager of Rumah.com, Chris Antonius explained, “Rumah.com’s launch of its latest innovation, the iPhone and mobile site apps, is aligned with the aim of providing a solution to allow for easy property search, given the challenges posed by the busy lifestyle of Indonesians and the dynamics of the local property market within Indonesia’s widely-stretched geography.”
“Moreover, with 82% (Source: InMobi) of Indonesians accessing the internet through mobile phone, it is indeed timely for Rumah.com to tap into, and unlock, the potential opportunities which searching for property on the go can bring.”
The introduction of the iPhone app and mobile site, specifically for Java and Symbian-based mobile phones, completes the series of mobile services launched by Rumah.com since 2012. Previously, Rumah.com was first in the market with the launch of apps catered for BlackBerry and Android-based smartphone users, as well as the AgentNet app for property agents.
Similar to the Android-based app introduced in March 2013, the iPhone and mobile site apps from Rumah.com offers features in finding various kinds of property; land, apartment, condominium and house (either for rent or sale) based on location, price and size.
In line with the rapid growth of online property services, Rumah.com, with notable experience in assisting people to find their dream property across South East Asia countries, offers key solutions which are specifically designed for property customers in Indonesia.
Sha Ine Febriyanti, an Indonesian actress, shared her experience in finding her dream house during the launch of Rumah.com’s iPhone and mobile site apps. “Taking into account my busy daily schedule, a large investment such as finding a house – that I finally bought last April – was indeed challenging. Not only were there a lot of factors, such as the location, that needed to be taken into consideration, the actual process of finding a suitable house was confusing given the range of various prices and conditions of properties in the market.”
“I found Rumah.com very helpful during my initial research and comparison. The search portal helped me save a lot of time by shortlisting my choices rather than me personally visiting each of the houses I was interested in. The articles on Rumah.com also provided me with a deeper understanding of the latest trends in the property market”.
Beside searching for properties, property seekers can also communicate directly with listed property agents using Rumah.com’s iPhone and mobile site apps. In order to help customers not miss out on the properties they desire, the new apps from Rumah.com also provides an instant notification service which is aligned to the criteria submitted by each customer. Another advantage of these apps are the ease to access various articles and latest news related to property industry as a tool of reference in investing.
Financial Planner Advisor, Juanita Amanda Luthan said, “Rapid and up-to-date information is one of the most important factors that determines the success of an investment, aside from being accurate and trustworthy, As such, it comes as no surprise that online property search has slowly become one of the methods that property customers have come to love. The mobile phone-based apps, which enables easy access to online information, is a useful tool to search properties for reference and research in accordance with each consumer’s needs and desires, before determining the most suitable property investment.”
Mobile apps launched by PropertyGuru Group have gained popularity and garnered positive reviews from property seekers in its key target markets, evident from the amount of apps downloads which have reached 846,209 in May.
“The innovative program presented by Rumah.com is specifically designed to fulfill our consumers’ needs, aligned with to our mission to simplify the process of finding the most suitable property. Hence, it will assist buyers, sellers and investors to make better decisions in a shorter period. We hope that the mobile app would be able to support the growing new trend in finding property in Indonesia, which is online search, as it was commonly done offline,” Chris concluded.
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About Rumah.com
Established in 2007, Rumah.com is an online property portal which provides an ideal search service to find property – house, commercial and industry – in which the property advertised by sellers and renters can be discovered by buyer or property finders through various search criteria, such as location and price.
On March 2011, Rumah.com was acquired by PropertyGuru Group, the biggest property portal website in Asia. Until now, Rumah.com has been visited by more than 1.4 million property finders who browse 9 million pages every month. Rumah.com, with more than 15,000 listings, is currently known as a website comprising the largest number of properties.
About PropertyGuru Group
PropertyGuru Group is Asia’s leading online property portal group used by almost 11 million property buyers, viewing over 89 million property pages and generating over 350,000 enquiries for real estate developer and agent advertisers – every month.
Headquartered in Singapore, PropertyGuru was founded in 2006 by 2 entrepreneurs with a vision to simplify the property search process and help buyers, sellers and investors make better property decisions faster. Taking advantage of Asia’s growing affluence, property demand and online explosion, it received its first VC investment funding in 2008 and most recently secured approximately $60m investment in 2012 from Deutsche Telekom, South East Asia’s largest digital investment to date. Since its launch, PropertyGuru has reported rapid growth and most recently announced a record 96% increase in revenue, 60% increase in internet users and 50% increase in paying agent advertisers to 24,000 – in 2012.
For more queries or to arrange for an interview, contact:
Nunung Nurjanah
Prodigy PR
+62 21-2567 5790
nunung@bornprodigy.com
Mita Agustina
PR Manager
mitaagustina@rumah.com