SINGAPORE, 15 November 2012 – PropertyGuru, Asia’s leading online property portal group, celebrates The PropertyGuru’s (TPG) one year anniversary on 11 November 2012 with pivotal milestones surpassing 175,000 print copy readership and 50,000 online readers.
Offering enriched editorial content such as exclusive interviews with real estate leaders and newsmakers as well as insights into property districts and gateway cities in Asia, the tabloid-styled newspaper has filled a void in the market as a news medium where consumers can read about fresh property-related news online and on the go.
Readers enjoy a plethora of articles on the changing local and international real estate trends that focus on investment tips, the latest residential and commercial property listings, lifestyle features and prospective profit-making ventures in the recently-launched “Alternative Investment” section.
September 2012 marked the debut of TPG’s “LookBook” – the first ever contemporary furniture and design supplement in the form of a large broadsheet format on wood-free paper launched by a newspaper tabloid. Set to become a quarterly staple, the spread saw advertisers including interior designers, furniture, electronics and kitchen appliance brands and stores take advantage of the rare opportunity to ply their wares through a series of full-coloured advertisements.
TPG capped off its first year of operations by being named Marketing Magazine’s Top Ten Newspaper for Marketers with 5 times more non-property brands advertising on TPG including a 50% growth quarter-on-quarter from prominent Singapore property developers such as Capitaland, TEAMBUILD, MCL Land, Qingjian Realty, Property Enterprise Development and UOL. In a survey conducted by Marketing Magazine with 212 respondents from agency and client-advertisers, “Despite being the youngest newspaper in our Top Ten List, TPG continues to grow in appeal to a steady pool of advertisers because of its growing distribution and reach.”
Says Steve Melhuish, Co-Founder and Group Chief Executive Officer, “TPG has far exceed our expectations with outstanding growth in terms of revenue and editorial traffic, becoming a financially-viable business unit of PropertyGuru. TPG has evolved into an essential media outreach for prospective property seekers to receive incisive perspectives and tips into the property market and new areas of investments, as well as a significant publicity avenue for affluential advertisers to utilise as part of their total marketing campaigns.”
Moving forward, TPG is set to launch a bi-annual interior design journal – a complimentary 40-page supplement on wood-free paper that will showcase 10 selected interior design and architectural firms- expected to be launched at the end of this year.
READ The PropertyGuru Anniversary issue at
http://www.propertyguru.com.sg/newspaper.
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About PropertyGuruHeadquartered in Singapore,
PropertyGuru was co-founded in 2006 as a self-funded company, with a vision to make the property search process a breeze for buyers, sellers and investors. Taking advantage of Asia’s growing affluence for property and the online boom, it received its first VC investment funding in 2008. Since then, the company has grown rapidly, reaping profits and positive cashflow in 2009 and doubling revenue growth in 2011.
PropertyGuru is now Asia’s leading online property portal group, with a high-volume of online real estate presence across nine territories in Asia, including offices in Singapore, Malaysia, Indonesia, Thailand and partnerships with leading property websites in Australia, Hong Kong, India, Vietnam and China. It has a current inventory of electronic-driven properties including 82 million property pages with 500,000 residential and commercial properties listings from 200 developers to attract 9.8 million buyers and 25,000 paying real estate agent subscribers and developer advertisers, generating close to 300,000 advertiser enquiries monthly.
To date, PropertyGuru has also created 12 mobile applications in 4 countries and 3 languages which garnered 370,000 mobile application downloads, is the first to integrate website with social media as well as circulate Singapore’s only dedicated property print publication with dispersion outreach of over 3,500 key locations island-wide.
Executive BiographySTEVE MELHUISH, Co-Founder and Group Chief Executive Officer
Steve is an award-winning entrepreneur.
For the last two decades, Steve built profitable companies throughout Asia and Europe and in 2006 along with his partner Jani Rautiainen, founded PropertyGuru Group.
Under the auspices of this newly established holding group, PropertyGuru.com.sg was started with the aim of providing a one-stop online shop for the listing and sale of residential properties to individual and institutional home buyers and investors respectively.
Prior to Steve’s current role, he held executive positions in various venture capital firms including Skype, AOL, Virgin Media, Vodafone, Extreme Media, iPass and Ariadne Capital. In all, Steve’s expertise in leading global teams resulted in a US$500 million turnover for a business unit for Cable & Wireless. In 2007, Steve was awarded the Spirit of Enterprise Award, in recognition of his contributions to entrepreneurship in Singapore.
Steve is a non-executive director for two other firms, an angel investor and member of the Business Angels Network South East Asia.
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