Serena Goh

I have accumulated nearly ten years of experience as a property agent in the residential market, with a client base mostly consisting of first-time homebuyers as well as HDB and private residential upgraders.

I do not just find homes for my clients but also helps with reorganising and restructuring their financial portfolio through properties. With my guidance on loans and financing, many of my clients who thought they did not have the financial capacity to upgrade their homes have now come to find that they can afford much more than they initially thought. To me, being a property agent is not about sales but about providing a service. I pride myself on my honesty and ability to provide a neutral standpoint, promising transparency and objectivity to my clients. The most fulfilling part of my job is not in making a sale but in understanding my clients well enough to help them find their dream home or increase their wealth in ways they did not think they could. That is why I always makes sure to get to know my clients and maintain long-term relationships with them. I find true joy in meeting new people and finding ways to make their lives better.

I believe that everyone is different, with their own unique needs and preferences. What is right for someone else might not be right for you. I want to help you cut through the noise of new launches and trends, to help you find a home that is right for you.