According to R Theyvendran, the chairman/managing director of Stamford Media International Group of Companies, though the furniture division model can be copied into many other divisions, in economic and trade matters, Singapore carries a great reputation.
He said that their tourism division has continued on attracting several visitors here, as well as to other regions. He proposed to organise trips for travellers, who want to go to different places. The industry must establish a new wing to tap such business, he added. Another division set for growth and development is healthcare. He said that Singapore should build more hospitals and medical centres in other nations to offer competitive rates and quality services.
According to Tay Chin Ann, the managing director of Bio-Design, being developed to be a design and custom furnishing consultancy since 1996, Bio-Design strongly believes that Singapore will be able to seek opportunities abroad with the model of leveraging on the Singapore brand. Their belief originates from their experiences and understandings. She boasts that Bio-Design has rapidly expanded due to the niche service it gives. She also added that they are re-branding themselves as an unambiguously Singapore company. In fact, their international and local clients already recognise their quality, integrity, reliability, background and heritage.
To William Wong, the managing director of RealStar Premier Property Consultant, the potential of the Singapore brand to earn consumer success and confidence is being recognised by the RealStar Company. He said that they went through re-branding activity in 2005, which enabled them to shift from mass-market property sales to private landed property. Since that time, the company have created tough corporate individuality among many landed homebuyers. They agree that looking for a good position and founding this in the mind of the consumer will draw big and long-term rewards for any institution. He also stated that for the next few months they will be reviewing possible ways to incorporate the business strategy of PM Lee in their long-term marketing plans. The company went through the gains of conveying a unique brand. They think that their position as a trusted professional company could be strengthened by means of leveraging the Singapore brand to meet the requirements of its clients.
For the executive director of Dashmesh Singapore, Arthur Tan, the Singapore brand is very useful for any service or trade, which has an ‘audience’ outside Singapore. They believe that food distributors like them are cordially accepted as partners of integrity as they re-export and consolidate food products to the region. According to the clients, the company is reliable and trustworthy and will always do well in any issues that might come from time to time. This ‘brandmarking’ doesn’t need to be manifested in the form of tangible items, like furniture created in Singapore. It will work as long as the services and businesses relate well to people and companies in Singapore. He said that it’s up to SMEs to efficiently take advantage on the strong Singapore Brand.