Real state company ERA has reminded its agents to be very cautious in their choice of words especially when it comes to written communication.
Agents have a responsibility to communicate with customers the latest information about the property market, said Mr. Eugene Lim, associate director of ERA Asia-Pacific, in an email to over 3,000 agents last Tuesday.
But agents are not to “twist the information and use them as scare tactics on customers.”
Mr. Lim’s email added that agents should “never use overly strong words like the market is going to crash.”
This move follows after a report on Tuesday claimed that some agents are using “scare tactics” to close transactions.
Earlier, a series of emails forwarded to a Singaporean news agency revealed how some property agents are using the recent land sales of the government as a bargaining tool to lower the property price expectations of clients.
One agent allegedly detailed how she managed to close a deal after she told the client that the “market is going to crash.”
ERA stated that it had already investigated the reported complaint and found out that the deal was closed at market price, which was fully supported by a bank valuation.
The company added that there were no scare tactics involved, thus it will not impose disciplinary actions against the agent.