As part of its regional expansion, Amara Hotels & Resorts, the hospitality arm of Amara Holdings Limited, will be developing a 272-room hotel project in Thailand, marking the company’s first project in the country.
In conjunction with its latest project, Amara Hospitality (Thailand) Co., Ltd, a wholly-owned subsidiary of the group, has signed a deal with the quasi-government agency Thailand Crown Property Bureau.
The Amara Bangkok will be located on Surawong Road, which is famous for its shopping and entertainment facilities, as well as Bangkok’s financial district. The site was chosen due to its proximity to other shopping and commercial centres in the country and its convenient access to the Suvarnabhumi International Airport.
Due to open in 2012, the hotel will feature the brand’s signature cuisines in its restaurants, lobby bar and sunset bar, as well as comprehensive facilities for conventions and business meetings.
“With all of the amazing activities and attractions and brisk commercial traffic in the area, we see a need for the quality accommodation that Amara provides,” said Albert Teo, CEO of Amara Holdings Limited. “The central location of our new hotel in Bangkok and its proximity to the other parts of the city, coupled with easy access to the airport expressway will offer maximum convenience to tourists and business travellers alike.”
“Customers are more discerning and well-travelled and as such are looking for an emotional aesthetic experience with attentive service, individual style and a personal touch. We aim to capture the imagination of our guests and offer them all of these in a great location,” he added.