REA Group, a leading digital real estate advertising company, has announced its plan to increase its Asian presence, to benefit international developers and property investors.
Its Hong Kong-based real estate website, Squarefoot.com.hk, encourages property developers to invest in the growing Asian property market.
REA’s recent venture with Singapore-based property company AllProperty Media, which manages Singapore’s leading property site PropertyGuru.com.sg, will enable the site to feature Singapore in its “International” section.
“We are pleased to have AllProperty Media as our partner, given their strong network in regions that complement our areas of operation,” said Jenny Macdonald, Group CFO & GM International Business of REA Group.
The agreement permits AllProperty Media to market listing space on REA’s websites and Squarefoot.com.hk to market listing space within the “Overseas” section on AllProperty Media’s portals. In return, REA Group’s website can be used to enable property investors in Hong Kong to search for properties in Singapore and Australia.
The upgraded site will be a valuable tool for property developers catering to international investors.
“We believe there is a substantial market for overseas property investments and the appetite for cross-border transactions is growing,” said Macdonald.
Both groups have likewise agreed to share articles and information to provide its local site audience with information on developments in foreign markets.
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