A new partnership has been announced between PropertyGuru and Yahoo! Inc that will see the two publishers provide comprehensive property-related content to more than 17 million visitors across Singapore, Malaysia, Indonesia and Thailand.
Under the deal, PropertyGuru will provide property news, market intelligence, expert views, articles and interviews, as well as related content, including upcoming events, real estate directories and mortgage guides on Yahoo!, in order to assist users in all four countries in making their property decisions.
The deal will boost traffic for both groups, as well as raise brand awareness for PropertyGuru in the central real estate markets of the region. In addition, the partnership will enable Yahoo! to monetise allocated ad inventories on PropertyGuru’s network.
“Property-related news, market intelligence, trends, tips and techniques of investment, is a closely-watched topic in each of the four markets. This partnership brings together the core strengths of Yahoo!’s tremendous reach in Southeast Asia and PropertyGuru’s diverse database and online tools,” said Steve Melhuish, Group CEO, PropertyGuru.
“PropertyGuru’s content, combined with Yahoo!’s regional audience and advanced targeting capabilities, will deliver the best experience for online audiences. The partnership also strengthens Yahoo!’s commitment to bring locally relevant editorial content to our users and complements our news offering on Yahoo! News and Yahoo! Finance – the two leading sites in Singapore, with expert articles in the real-estate field,” commented Alan Soon, Managing Editor of Yahoo! Southeast Asia.
To contact the journalist, you may send your message to editor@propertyguru.com.sg