By Shabnam Muzammil:
The Ascott Limited (Ascott) has expanded its Citadines brand with the opening of two serviced residences – the 153-unit Citadines Rasuna in Jakarta, Indonesia and the 215-unit Citadines Uplands in Kuching, East Malaysia.
“Ascott has been increasingly getting requests from property owners for the brand, due to its popularity amongst savvy independent travellers. These travellers value urban living in prime locations and the flexibility to choose the services they require to personalise their stay experience. To cater to the demand, we will be opening 13 more Citadines in China, India, Indonesia, Malaysia, the Philippines and Germany by 2015,” said Chong Kee Hiong, CEO of Ascott.
Citadines Rasuna Jakarta will cater mainly to expatriates, business and medical travellers. It forms part of a 30-storey integrated development called The H Tower which also comprises offices, medical facilities and clinics. Studios and one- and two-bedroom apartments are available, and the project comes with full amenities.
Meanwhile, Citadines Uplands Kuching will support the city’s growing Meetings, Incentives, Conventions and Exhibitions (MICE) market, and those attending nearby educational institutions. Units range from studios to two-bedders and there is ample space and amenities.
“Citadines Rasuna Jakarta and Citadines Uplands Kuching complement our existing Ascott and Somerset serviced residences in Indonesia and Malaysia, allowing us to reach out to a wider segment of customers. They also reinforce Ascott’s position as the largest international serviced residence owner-operator with 10 properties in each of these countries,” noted Alfred Ong, Ascott’s Managing Director for Southeast Asia and Australia.
Image: Interior of a studio at Citadines Rasuna Jakarta
Shabnam Muzammil, Senior Journalist at PropertyGuru, wrote this story. To contact her about this or other stories email shabnam@propertyguru.com.sg
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