By Andrew Batt:
The Miami Association of Realtors has launched a campaign to woo affluent Chinese property buyers and investors, and promote Miami (pictured) as a key market for investment.
Representatives from GDTV, a leading television station in Guangdong province of China, will spend five days in Miami gathering footage to capture the exciting local lifestyle and thriving real estate market. The shows will then be featured on GDTV’s 24-hour Real Estate Channel as part of their “Overseas Properties” segment.
“We are excited to bring Chinese buyers and investors to further expand and strengthen the Miami and South Florida real estate markets,” said Teresa King Kinney, CEO of Miami Association of Realtors.
“We are targeting buyers in the Guangdong province because of the high level of wealth there as well as their interest in the Miami market. This is an amazing opportunity for our real estate market and for our members.”
China was ranked ninth among countries searching US properties according to Realtor.com and Realtor.com International. Many Chinese nationals continue to accumulate personal wealth and are looking for affordable and profitable investments, such as real estate in Miami.
“Guangdong, the richest province in China, is known for the vast personal wealth accumulation over the last few years, particularly when compared to the rest of the country,” said Kinney.
“Buyers and investors in this region have strong interest in U.S. properties and have identified Miami as a top market for investment. Despite the market strengthening, these Chinese buyers recognise that Miami offers prime real estate at a discount compared to other world-class cities.”
Exhibitions will take place in late July and early August in Guangzhou, Chengdu and Xian or Beijing, and will feature exhibitors from Miami and the US. They will target affluent, qualified buyers and investors. Chinese investors will visit Miami later in the year to take part in local property tours.
Andrew Batt, International Group Editor of PropertyGuru, wrote this story. To contact him about this or other stories email andrew@propertyguru.com.sg
Related Stories:
London property launching exhibition in Jakarta
No foreign rush to buy in Hanoi