PropertyGuru is expanding its footprint in Indonesia after acquiring RumahDijual.com, one of Indonesia’s leading property websites for an undisclosed sum.
Founded by Indonesian Yohanes Aristianto, RumahDijual translates to “house for sale”.
This latest acquisition, coupled with the real estate portal’s Rumah.com site, cements PropertyGuru’s market leadership in Southeast Asia’s most populous country of 256 million people.
In a statement, the group said it sees tremendous upside opportunity in Indonesia, due to its booming population growth, an emerging middle-class, rapid urbanisation, and rise in mobile internet consumption.
According to Frost & Sullivan, Indonesia will have around 1.7 billion connected devices in 2020, with over 470 million mobile subscribers and over 200 million active internet users.
Meanwhile, data from comScore shows that 43 percent of all time spent on property portals in Indonesia is now spent with PropertyGuru. This is double that of its closest competitor.
Currently, Rumah.com and RumahDijual.com have a combined 5.5 million property seekers viewing over 30 million property pages each month, making Indonesia the group’s second biggest market in terms of traffic.
“Indonesia is strategically important for PropertyGuru because it is the largest, and one of the fastest growing property and digital markets in Southeast Asia,” said Steve Melhuish, Group CEO and co-founder.
“Together with our local partner, Emtek, we have earmarked tens of millions of dollars in the coming years to bring further innovations to the Indonesian market, to help solidify our market leadership.”
Over the past two years, Rumah.com has invested in several innovations such as a recent mobile app refresh, a website revamp in Q3 2015, and the incorporation of a mobile calculator. As a result, consumer visits to the website have grown by 22 percent year-on-year, with mobile traffic growth of 53 percent.
This year, PropertyGuru also acquired ePropertyTrack, a leading project marketing solution, following a S$175 million investment from a consortium.
Romesh Navaratnarajah, Senior Editor at PropertyGuru, wrote this story. To contact him about this or other stories email romesh@propertyguru.com.sg
