Artist’s impression of The Visionaire EC in Sembawang.
Qingjian Realty’s The Visionaire executive condominium (EC) in Sembawang drew strong interest from buyers, with one out of four would-be purchasers saying they were lured by its smart home concept.
In total, the 632-unit development received 859 e-applications, or the highest number for an EC since 2015, after submissions of online applications closed last Sunday.
Based on a survey conducted by the developer among 200 applicants, over 25 percent said they were drawn to the project’s reputation as the first EC with smart homes. Buyers can choose to opt out of this feature to reduce the price from $6,500 onwards, depending on the property type.
But according to respondents, The Visionaire’s biggest selling point is its proximity to the upcoming Canberra MRT station, which is within walking distance.
“Home buyers in Singapore are very discerning in their choices. A dream home must meet multiple criteria: proximity to transport nodes and schools, excellent facilities, practical layout and outstanding design,” said Li Jun, General Manager of Qingjian Realty.
Unit prices will be announced on Thursday, but the developer revealed that indicative prices will be consistent with other ECs, with prices for a standard three-bedder ranging from $678,000 to $888,000.
Booking will start this weekend, and the project is expected to receive its TOP by 2018.
Romesh Navaratnarajah, Senior Editor at PropertyGuru, edited this story. To contact him about this or other stories, email romesh@propertyguru.com.sg