PropertyGuru.com.sg, Singapore’s largest property website, has inked an agreement with India’s premier property website 99acres.com. The deal makes India the fourth nation to be added to PropertyGuru’s international menu together with Australia, Hong Kong and Macau.
The move is timely, considering that India leads the group of top Asian property investment markets in 2010. About 300,000 Indian nationals are also currently staying in Singapore for work and study. In addition, over 80 percent of Indians who invest in private properties in Singapore are permanent residents.
So far, about 65,000 online visitors from India have accessed PropertyGuru’s website, making the country among the top 10 countries for international visitors to PropertyGuru.com.sg this year.
As part of the agreement, an “India” link has been added to the international menu tab on the PropertyGuru website. The link will take consumers directly to the 99acres site. A “Singapore” link has also been added to 99acres’ international section, which will direct users to PropertyGuru’s homepage.
With these additional features, international homebuyers will find it easier to look for properties in India and Singapore. It will also help increase traffic in both sites and improve search engine visibility and website ranking.
“We are excited to be partnering with 99acres, India’s leading property site. This collaboration will not only benefit both companies from a traffic and revenue perspective, but also make it easier for international property buyers to find foreign property. This fully supports PropertyGuru’s strategy to continually innovate and provide better services for our clients,” said Mr. Steve Melhuish, chief executive of Allproperty Media Pte Ltd.