LG Electronics’ refrigerators, washing machines and air conditioners have been chosen as Asia’s top brands, based on a survey of Asia’s Top 1,000 Brands conducted by research firm Taylor Nelson Sofres (TNS) in association with leading Asian media and marketing magazine MEDIA.
LG’s refrigerators and washing machines topped in their respective categories for the third consecutive year, while its air conditioners took first place for a second consecutive year.
“LG refrigerators, washing machines and air conditioners have built a strong brand reputation across the Asia Pacific region. In particular, our core technologies, such as the Linear Compressor on our refrigerators and Direct Drive Motor on our washing machines, have been hugely appealing to consumers in the region,” said Woody Nam, chief executive and president of LG Electronics Asia.
“Additionally, LG’s AC products have helped consumers in the region lessen their risk of contracting such diseases as H1N1, dengue fever and avian influenza. To be recognised by the industry three years in a row is a remarkable achievement and due recognition should be given to our engineers and the teams who have worked hard to produce technology driven solutions that connects with the customers,” added Mr. Nam.
In addition to topping the list in their respective appliance category, the company was ranked fourth in the Top 1,000 Brands in the Asia Pacific.
Following the successful launch of the Health+ Campaign last year, the company has been incorporating improved health-conscious features into its complete product line-up. LG has further enhanced its steam technology in its cooking appliances and washing machines and has incorporated Green Plasma technology in its refrigerators to enhance sterilisation.
To build on LG’s branding success, the company conducts an annual Health Plus Campaign (Health+) for Home Appliance products in key Asian markets such as Indonesia, Malaysia, Thailand and Vietnam. This campaign highlights the company’s position as the first to design and sell a comprehensive suite of home appliances to help consumers maintain healthier homes.