The Great Singapore Sale (GSS) is back with more malls opening along Orchard Road. Retailers say business is as good, if not better than previous ones.
Instead of bringing in competition, the additional malls are attracting more shoppers with their improved variety.
One way to attract more shoppers is to extend opening hours, said retailers.
Most of the shoppers only have time to shop after work, and extending mall hours would give them more time to do so, said one shopper.
Aside from opening until 11pm, it is also handing out shopping vouchers to those who spend a minimum amount on two specific Fridays.
At Wisma Atria, people shopping later than 9pm are pampered with massages as well as manicures, so long as they spend a minimum amount.
"We will consider to extend this Late Night Shopping during this GSS period, but of course we will need the tenants’ support to do it, and this will also be carried out during the Christmas festive season," said Jaclyn Ng, general manager of YTL Pacific Star Property Management.