The newly-launched Heron Bay (pictured) has seen overwhelming response from buyers, with over 700 e-applications for its 394 units on day one alone, reported The Straits Times.
The executive condominium (EC) development in Upper Serangoon was launched this past Sunday and received the largest number of first-day applications in recent years, mainly due to its luxury features yet affordable pricing, said Vincent Ong, Managing Partner of Evia Real Estate Management, one of the developers.
Units at Heron Bay are priced from S$715 to S$720 psf on average, with the smallest unit (775 sq ft) going at around S$560,000.
Meanwhile, the 2,841 sq ft five-bedroom penthouse, a first in any EC development, is priced between S$1.5 million and S$1.6 million.
Both first- and second-time buyers, along with newly-weds and families have shown interest for the project, said Jeffrey Hong, Chief Executive of GPS Alliance, the lead marketing agent.
In terms of unique features, some ground floor units may be equipped with a garden pond or Jacuzzi-cum pool up to six-metres in length. In addition, the EC offers pricier and sleeker household appliances as well as a basement carpark, swimming pool, and one-year free fibre broadband service.
Moreover, a sea sports recreational centre with tandem bicycles and kayaks will be developed, while dual-key units will cater to multi-generational families.
Located between Punggol Park and Serangoon River, the EC is being developed by a consortium comprising Evia, Ho Lee Group, See Hup Seng and CNH Investment.
Construction works for the project is scheduled to be completed by 2016.
Meanwhile, e-applications will close on 23 September and a ballot will be held as applications have exceeded the number of units. Those successful may then book units from 26 October.
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