Global property consultancy Jones Lang LaSalle has shortened its name to just “JLL” and changed its logo at the same time.
In a statement on Tuesday, the Chicago-based firm said the shorter name and new logo are easily recognised and visible in countries around the world, memorable and easily pronounced in languages worldwide and suitable for digital applications and mobile channels.
“Although we are adapting our name, our cultural foundation of collaboration, integrity and delivering real value to our clients, people and investors remains constant and unchanging,” said Charles Doyle, Chief Marketing and Communications Officer at JLL.
The changes will be rolled out globally over the next two years.
Meanwhile, the firm’s legal name, Jones Lang LaSalle Incorporated, and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.
Romesh Navaratnarajah, Senior Editor at PropertyGuru, wrote this story. To contact him about this or other stories email romesh@propertyguru.com.sg
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