Oxley Holdings has launched phase one of its first London residential project, Royal Wharf (pictured), in London and Singapore to strong market response, collectively selling over 50 percent of 811 units on the first day of its launch in each location.
The homegrown developer also revealed that it collected close to 200 cheques in Singapore before the launch at 2pm last Friday.
Meanwhile, the launch in London took place on Thursday and prospective buyers were seen queueing outside the sales gallery as early as five hours before the opening, which is an unusual occurrence in the city.
Townhouses emerged as the most popular homes, with more than 50 percent of available units snapped up, while almost all the studio units found buyers.
Prices ranged from £235,000 (S$495,000) for a studio apartment to just over £1 million (S$2.1 million) for the most expensive townhouse.
Besides Singaporeans and British residents, the launch also attracted buyers from Malaysia, Hong Kong, Indonesia, China and Myanmar.
Sited along the River Thames, Royal Wharf will accommodate around 3,400 homes, a school, a retail high street with space for cafe’s, restaurants and offices, as well as a waterfront park.
Ching Chiat Kwong, Chairman and CEO of Oxley said: “Royal Wharf is our first development launched outside of Singapore, and also our most exciting project to date because it offers buyers not just a house, but a refreshingly new waterfront lifestyle concept. We are extremely encouraged by the response to the launch in both locations.”
The first phase of Royal Wharf is expected to be completed in 2016.
Muneerah Bee, Senior Journalist at PropertyGuru, edited this story. To contact her about this or other stories email muneerah@propertyguru.com.sg
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