Luxury developer SC Global Developments has teamed up with the Women’s Tennis Association (WTA) and signed a five-year deal as presenting sponsor for the 2014-2015 BNP Paribas WTA Championships Singapore.
SC Global will receive brand exposure through international television coverage of the event and on-site activation at the year-end championships.
The firm’s Chairman and CEO Simon Cheong said, “We are committed to taking an active role in the sponsorship and look forward to working with our partners at WTA and WSG (World Sport Group) to ensure that we can make a meaningful contribution and leave a lasting legacy on the sport in Singapore.”
As part of the sponsorship deal, a new community programme is being rolled out by the developer as part of the “SC Global Tennis for Every Child”, to widen interest and increase participation in tennis at a grassroots level.
The BNP Paribas WTA Championships Singapore will take place from 17 to 26 October 2014 at the new Singapore Sports Hub in Kallang.
Image: (From left) WTA Championships Tournament Director Melissa Pine; Chairman and CEO of SC Global Simon Cheong; Second Minister for Trade and Industry S Iswaran; and CEO of World Sport Group Andrew Georgiou with the championship trophy.
Muneerah Bee, Senior Journalist at PropertyGuru, wrote this story. To contact her about this or other stories email muneerah@propertyguru.com.sg
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