Malaysia’s fastest growing property portal PropertyGuru.com.my has teamed up with Maybank to provide property content, listings and news to users of Maybank’s Property Finder app.
Launched this month, the app aims to help prospective buyers search for all types of properties within their preferred price range or location.
Research shows that in Asia alone, digital banking consumers are expected to increase from 670 million in 2012 to 1.7 billion by 2020. Around 40 percent of mass affluent customers today prefer mobile or online banking. In fact, almost 50 percent of those aged below 40 prefer digital banking.
“We believe the app will bring great convenience to property buyers; the features are designed with the user in mind, and powered by the extensive property listing database of our partner, PropertyGuru, we are certain that users will be able to find the property of their dreams,” stated Mohamed Adam Wee, Group Chief Marketing Officer at Maybank.
PropertyGuru is the exclusive content provider for the app in all markets, delivering over 350,000 property listings in Malaysia and daily property news. The app is focused on ‘For Sale’ listings for now, with property news, listings on ‘New Homes’, ‘For Rent’ and others being planned for the future.
The announcement comes after a series of successes for PropertyGuru Malaysia. In March, the website achieved record traffic and provided more leads to its advertisers than ever before.
“We are excited to work together with the biggest bank in Malaysia and to make our property content available to their nine million customers. We are also excited with this partnership as it gives property seekers more options to browse PropertyGuru content on-the-go,” said Group CEO Steve Melhuish.
The group already has the most popular suite of property search apps in the industry with over two million downloads to date.
Farah Wahida, Editor of PropertyGuru Malaysia, wrote this story. To contact her about this or other stories email farahwahida@propertyguru.com.my
