PropertyGuru continues to expand its services in Southeast Asia with ePropertyTrack, an information-sharing platform that allows developers and property agencies to sell and market properties in real time across different teams and geographic locations.
Since the acquisition in July last year, PropertyGuru and ePropertyTrack have started to expand the service’s offerings regionally.
“The acquisition of ePropertyTrack last year has improved the quality, amount and timeliness of new project launch content we can deliver to consumers, even if the development takes place in another country,” said PropertyGuru Co-founder and CEO Steve Melhuish.
“Developers are better able to reach buyers across borders, showcasing their properties through rich multimedia experiences on a variety of mobile devices and sell their projects faster,” he added.
ePropertyTrack allows developers to adopt more efficient processes, managing all their inventories in real time and insights from the up-to-the-minute project and sales team performance, the group said in a press release on Tuesday (05 April). “As such, developers, their internal sales teams and respective marketing agencies are now able to operate as one cohesive unit, across national borders and time zones.”
According to the release, the platform has been adopted by several top property players across the region, including Thailand’s Sansiri. ePropertyTrack also works with Singapore’s CapitaLand, Koppel Land in Indonesia and Malaysia’s EcoWorld.
“In Singapore, ePropertyTrack already covers over 90 percent of the market, and we are rapidly expanding our coverage into the region,” added ePropertyTrack Founder Kunal Bagga.
Nikki De Guzman, Editor at CommercialGuru, wrote this story. To contact her about this or other stories email nikki@propertyguru.com.sg
