Asia’s leading property portal, PropertyGuru.com, has signed an editorial content sharing agreement with premier real estate information company on emerging markets, REIDIN.com, to educate influential property investors around the world.
Under the agreement, PropertyGuru and REIDIN will share market intelligence, expert views, interviews, real estate news and articles across PropertyGuru.com.sg, CommercialGuru.com.sg and HomeGuru.com.my to assist global property investors in their buying decisions.
“REIDIN.com is globally recognised as a leading source of quality and influential property market news and analysis, and this agreement will see our world-class editorial being read by even more people around the globe,” said Andrew Batt, Regional Group Editor at PropertyGuru.
The partnership will also boost traffic and brand awareness for PropertyGuru’s websites and REIDIN’s portal for both Singapore and Malaysia, with plans for Thailand and Indonesia to follow later this year.
“We are always looking for reliable information sources to add to the REIDIN.com network and (are) delighted to be distributing PropertyGuru’s excellent independent news and market commentary to REIDIN.com’s Asian and global clients,” said Ahmet Kayhan, Chief Executive of REIDIN.
“Both of our companies share a view that improving transparency drives efficiency in opaque real estate markets and we look forward to building on this partnership as we both expand in the region.”
This partnership is the latest in a line of prestigious tie-ups for PropertyGuru, which includes a highly publicised collaboration with Yahoo! in 2011 across Singapore, Malaysia, Indonesia and Thailand.
“After the great response we received from Yahoo! users, we decided to grow our relationship with other leading sites looking for premium property content,” said Steve Melhuish, Group CEO of PropertyGuru.
“Our new deal with REIDIN will bring PropertyGuru’s extensive editorial content to a wider audience.”
Currently, PropertyGuru has 19,000 paying property agent subscribers and seven million property buyers viewing 60 million pages monthly.
Related Stories:
Yoma plans expansion into Myanmar
Nomura targeting more home sales
Blumont Group cancels planned acquisition of Heritage Residences