Singapore-based township development company Surbana is eyeing more mass-market housing projects across Asia and the Middle East, according to a report by The Business Times.
The company’s expertise in developing HDB projects will be an advantage in meeting the growing demand for affordable housing in overseas markets.
“We are upbeat about prospects in the next two to three years,” said Soh Wah Meng, Chief Executive of Surbana International Consultants, Surbana’s consultancy unit.
“Surbana International Consultants’ strength as a leading expert in designing integrated townships and mass housing means that it will be well-placed to exploit the growing demand for affordable homes worldwide.”
Soh noted that the company will focus on a few key markets outside Singapore, including Malaysia, Vietnam and China, while “exploring new opportunities in the Middle East and Africa where there is growing demand for well-designed mass housing.”
He added that they recently broke into the Brunei market, acquiring a government deal to design 4,000 landed homes and the project is now progressing well. In addition to this, the company is also working on a 12,000-unit housing project authorised by the Penang state government.
The report also noted that the bulk of the company’s business will continue to come from the HDB market, as the government agency ramps up its housing programme over the next two years.
“HDB will remain our key client for two reasons. First, our core expertise is in designing well-planned townships and mass housing. Second, as one of Singapore’s largest consultancy firms, it is only natural that we target the largest developer in Singapore,” said Soh.
Related Stories:
Singapore developers cannot count on China: report
Global Logistic and FNN to shine this year, says bank
Singapore companies do better overseas