Hello Kelvin,
Thank you for voicing your query.
The query that you have put up is not an uncommon state of affairs after coming into the Real Estate Industry.
Currently CEA's main focus is on protecting the interest of landlords, tenants, sellers and buyers, which of course leaves the world of recruitment of new associates to be a pure cowboy town.
In essence, it means that recruiters can promise the Sun and the Moon and utterly fail to deliver on their promises once the new associate signs up. This is the primary cause for the high failure rate of new associates, of which the industry norm is up to 70% in their first year.
Which of course brings up the question,
"Why bother to recruit them in the first place?!"
Personally I am a person who values my time, if and when we bring people in, we had better be darn sure that they succeed. Reverse engineering the success formula, the success of a new associate stems from 3 main aspects:
1. Strong and Clear Leadership which is ALWAYS accessible to the queries of the downline.
2. A Strong and Supportive Team Culture:
Within my team, almost my entire team are made up of FRESH associates who have no previous experience. The advantage that this posed is that they come in fresh having an open mind. As such, the team culture is such that "Noobs are EVERYONE's Responsibility". Not only is leadership critical, but having seniors leading them in the field makes Lions out of Lambs.
In short, instead of getting 1 mentor, you get 30!!
3. Comprehensive training: There are 4 broad domains of Real Estate,
A) Projects
B) Private Resale/Rentals
C) HDB Resale/Rentals
D) Industrial/Commercial
Presently, the Division has comprehensively developed a training cycle that covers all 4 domains to give a new associate the necessary skills to handle any opportunity that comes their way.
Recently, we have evolved the above training program to include Field Work in the Projects arena. This involves forming the Newbie class into Project Core Teams to tackle large projects and press for an actual result, with live buyers in the showflat.
Hence in essence, our approach is a holistic one that maximises the chances for a new associate to succeed. Presently, we have numerous cases of new associates closing within their 1st Month in the business, and also associates achieving 90-10 within 6 months.
This has all been intentionally designed for, there are no random accidents.
Best Regards,
Mervin Tang
Group Director
Division Lead Trainer, Project Sales
CEA Reg No. : R030951Z
Huttons Asia Pte Ltd
Mobile:
(65) 9184 0208
Website: http://www.SGrealestate.sg
Sales Enquiry: mervintang@SGrealestate.sg
Discussions: http://sg-realestate-sg.blogspot.com/
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