My Answer with regards to your Question:
Listing Classification: Property listings can be categorized into Turbo Listing, Boost Listing, and Normal Listing, each with different levels of visibility and promotion.
Media Requirements: To achieve optimal visibility, it's important to meet the minimal media requirements to qualify as a 100% quality listing. This typically includes having a certain number of photos and other media elements.
Promotion Levels: Your competitor may be investing in a higher-tier listing package, such as Turbo Listing, which offers greater visibility and placement on the platform compared to a Normal Listing.
Financial Investment: Achieving higher visibility and ranking on platforms like PropertyGuru may require additional financial investment, particularly if you're looking to compete with agents using more advanced listing packages.
Reposting Frequency: While reposting listings can improve visibility, it may also incur additional costs, especially if you're repeatedly reposting a Normal Listing without upgrading to a higher-tier package.
To address this issue, you may consider the following strategies:
Assessing the effectiveness of your current listing package and considering upgrading to a higher-tier option, such as Turbo Listing or Boost Listing, to improve visibility and ranking.
Monitoring the performance of your listings and adjusting your promotion strategy accordingly, such as increasing reposting frequency or investing in targeted advertising.
Exploring alternative listing platforms or promotional channels that offer competitive pricing and reach your target audience effectively.
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