Formerly from Far East Organization, Mark Yip (pictured) joins City Developments Limited (CDL) as its Chief Marketing Officer with
effect from today.
He will chart and lead CDL’s strategy and initiatives for marketing, sales and leasing.
Yip
spent about seven years at Far East Organization as Deputy Director
focusing on planning and directing the company’s operations, and was
responsible for creating and delivering sales strategies as well as
marketing campaigns.
CEO of CDL, Grant L. Kelley, said, “Mark is
a marketing change agent and brand strategist with strong industry
knowledge and a keen pulse on consumer trends. With his in-depth
experience and fresh perspectives, he will take CDL’s marketing, sales
and leasing strategies forward to enhance our competitive advantage and
drive revenue growth.”
Muneerah Bee, Senior Journalist at PropertyGuru, wrote this story. To contact her about this or other stories email muneerah@propertyguru.com.sg
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