Hello Mr Ong,
Thank you for your query on the above.
There are 2 aspects to your question here:
FIRSTLY:
Limited expertise by your direct manager
The problem that you are facing is not an unusual one, this is a very common aspect in the Real Estate business. The industry is one that is extremely broad, ranging from
A) Project New Launch
B) Private Resale & Rentals
C) HDB Resale & Rentals
D) Commercial / Industrial
As such, it is not uncommon not to have cross field knowledge. Or simply put, someone who claims to be an expert in all domains clearly is lying.
SECONDLY:
The residential market is slow, ONLY in certain aspects. In other aspects, the market is highly robust and doing remarkably well. The key here is to have the direction and training to access those areas that are doing well, BOTH for resale, new launch sale and rentals.
The demand for residential properties is ALWAYS there, the cooling measure and new rule implementation simply seek to divert and channel this demand elsewhere. Once you are able to identify these "hot spots", therein only lies the question of whether you are able to exploit these opportunities.
Sometimes the detriment to a good strategy implementation is in misdiagnosing the current condition and overlooking the key opportunities that present themselves.
Based on the 2 points above, key and fundamental to accessing a lucrative market lies in 2 domains:
1. Clear and decisive leadership to identify the areas of opportunity EVEN in the residential market to exploit them, and
2. Leveraging and teamwork to provide a one-stop solution for comprehensive training that ALLOWS the associates to ACT ON the opportunities when they arise be it
NEW LAUNCH, RESALE, HDB or COMMERCIAL/INDUSTRIAL.
Our team strives to achieve the above, where team and individual building is the hallmark of training and leading ALL of our associates.
Best Regards,
Mervin Tang
Group Director
Division Lead Trainer, Project Sales
CEA Reg No. : R030951Z
Huttons Asia Pte Ltd
Mobile:
(65) 9184 0208
Website: http://www.SGrealestate.sg
Sales Enquiry: mervintang@SGrealestate.sg
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